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Crest Force (M) Sdn Bhd seeks an experienced Senior Application Sales Specialist for microbiology instruments to support the Industry Division in Malaysia. You will manage key accounts, drive strategic sales projects, and introduce new product ranges and brands to the market.
You will lead demonstrations, collaborate with marketing, and mentor the sales team to achieve targets. A degree in microbiology or life sciences with 3 years of sales experience is required; willingness to travel and own
We are seeking an accomplished Assistant Sales Manager to support the Sales Manager in leading the Industry Division, while personally managing a portfolio of assigned accounts and spearheading strategic sales projects that open new markets and niches. The successful candidate will carry an individual and team sales target, contribute to the development and leadership of the team, and take ownership of introducing new product ranges and brands to the Malaysian market—from identifying target customers through to conversion.
Key responsibilities
Manage a portfolio of assigned accounts, cultivating and sustaining strong, long-term customer relationships.
Achieve individual sales targets and contribute meaningfully to the overall divisional target.
Identify and pursue new business opportunities within the assigned accounts and territory.
Prepare quotations, maintain an active pipeline, and close opportunities across the full product portfolio.
Lead sales projects targeting newly identified markets, niches, or product ranges, whether a new range from an existing principal or a new brand introduced to Malaysia.
Develop and own the target customer list for each project, and personally engage and convert these prospects.
Coordinate with the technical support team to arrange and conduct product demonstrations and evaluations at customer sites.
Partner with the marketing team to design and execute promotions and campaigns that support each launch.
Assist the Sales Manager in leading, coaching, and motivating the Industry sales team to achieve individual and collective targets.
Analyse sales data and market trends to inform territory planning and product focus.
About you
A degree in Microbiology, Biotechnology, Life science or equivalent commercial experience in laboratory or scientific product sales.
A minimum of three years' sales experience in laboratory, scientific, or industrial products.
A demonstrable track record of personally achieving sales targets and managing accounts.
Experience launching new products, ranges, or brands into a market will be considered a distinct advantage.
Strong leadership, coaching, and interpersonal capabilities.
Sound analytical and planning ability, with confidence in using sales data and CRM/ERP systems.
Excellent written and spoken communication skills in English and Bahasa Malaysia.
Willingness to travel for customer visits, demonstrations, and site work.
A valid driving licence and own transport.
Annual salary: RM132k - RM140k (subject to sales performances)