Senior Affiliate Executive

ADA; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

ADA is the Data and AI Experience Company with a global footprint across 14 markets. This role focuses on recruiting and managing a high-quality affiliate/creator network across Shopee, TikTok Shop, and Lazada to drive brand growth and measurable ROI.

You will define criteria, onboard creators, monitor performance analytics, and deliver client-ready reports while maintaining strong relationships with top affiliates. This is a hands-on, data-driven role in Kuala Lumpur.

Qualifications

• 3-5 years of experience in affiliate marketing or influencer partnerships.
• Proven ability to recruit/manage affiliate/creator networks with measurable outcomes.
• Strong Excel skills for building performance reports.
• Excellent written communication, client-ready reporting.
• Detail-oriented, proactive, able to work independently.

Responsibilities

• Recruit and build a high-quality affiliate/creator pipeline across platforms.
• Set and hit monthly recruitment targets by category/brand.
• Develop engagement and onboarding sessions for affiliates/creators.
• Manage affiliate communities and maintain relationships with Top 100 affiliates.
• Drive content output across Shopee, TikTok Shop, and Lazada to meet client goals.
• Deliver weekly/monthly performance reports and insights.
• Provide client-ready reporting and dashboards.

Skills

Affiliate marketing

Excel

Data analysis

Communication

Independent work

Tools

Shopee Affiliate Platform

TikTok Creator Marketplace

Lazada Affiliate Program

Job description

About ADA

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

Key Responsibilities

• Affiliate & Creator Recruitment
• Build a high-quality affiliate/creator pipeline via TikTok Creator Marketplace, Shopee Affiliate Platform, Lazada Affiliate Program, and other channels to meet brand growth and reach targets.
• Set and deliver monthly recruitment targets by category/brand, ensuring the network scales in line with business objectives.
• Support the Manager in defining affiliate selection criteria based on brand objectives, product types, and target demographics.
• Develop content briefs for affiliates/creators, and lead onboarding and guideline sessions so new affiliates contribute to targets from day one.
• Vet creators against content quality, audience fit, and engagement-rate benchmarks to protect brand standards.
• Affiliate Community Management
• Own daily engagement with affiliates through chat groups (WhatsApp/Telegram), platform community tools, or dedicated affiliate hubs, keeping the network active and productive.
• Maintain strong day-to-day relationships with Top 100 affiliates to ensure consistent postings, with the Manager owning escalation and strategic account decisions.
• Drive consistent content output across Shopee, TikTok Shop, and Lazada hit client sales and visibility targets.
• Resolve affiliate queries and escalations quickly to protect community health and output.
• Design and run incentive programs, contests, and training that lift engagement, retention, and revenue contribution.
• Identify high-potential creators and put them forward for partnership upgrades, expanding the pool of top-performing affiliates (by GMV, postings, views, engagement rate).
• Performance Reporting & Analytics
• Deliver weekly/monthly affiliate performance reports across Shopee, TikTok Shop, and Lazada-postings volume, GMV, conversion rate, performer tiers that inform client and business decisions.
• Segment affiliates by performance tier (top, mid-tier, underperformer) and track movement between tiers.
• Generate actionable insights to improve affiliate output and optimize ROI; identify trends and root causes behind performance spikes or drops.
• Track KPIs against targets and flag underperformance, anomalies, or fraud risk early to protect business outcomes.
• Prepare reporting in client-ready quality, giving the Affiliate Manager accurate data to present and act on with clients.
• Maintain performance dashboards using Excel and platform-native analytics tools as the single source of truth for the affiliate program.
• Platform Knowledge
• Maintain working knowledge of Shopee, TikTok Shop, and Lazada affiliate mechanics - commission logic, onboarding flow, content rules, needed to execute recruitment and reporting accurately.
• Flag platform or policy changes that affect ongoing campaigns to the Manager as they arise.
• Client & Business Support
• Understand client goals, campaign KPIs, guidelines, and budget requirements to inform recruitment, content, and reporting decisions.
• Support the Manager in developing affiliate proposals, number of affiliates, number of postings, potential GMV which aligned with client objectives.
• Support contingency planning when affiliate or posting numbers fall short of committed targets, and coordinate with external agencies where the Manager directs backfill support.
• Equip the Affiliate Manager with the data, materials, and creator pipeline needed to win and grow client accounts.
• Coordinate with content/production teams on affiliate-driven livestream or video briefs across Shopee, TikTok Shop, and Lazada to meet client campaign goals.
• Escalate compliance, fraud, or affiliate-conduct risks promptly to protect client and business interests.

Requirements

• 3-5 years of experience in affiliate marketing, KOL/creator management, or influencer partnerships.
• Proven track record recruiting and managing affiliate/creator networks that deliver measurable business results.
• Working knowledge of Shopee Affiliate Platform, TikTok Creator Marketplace, and Lazada Affiliate Program - commission logic, onboarding flow, content rules.
• Demonstrated experience managing affiliate communities via chat groups or platform community tools.
• Comfortable working with performance data to segment affiliates, identify trends, and support ROI reporting.
• Strong Excel skills for building and maintaining performance reports.
• Excellent written communication skills - reports must be client-ready without heavy rework.
• Detail-oriented, proactive, able to work independently with minimal supervision.

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