Affiliate & Content Partnership Director

ADA; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

ADA is seeking a Growth and Partnership Director to lead affiliate marketing, livestream content, and strategic partnerships across B2B and B2C channels. Build networks, drive livestream strategies on platforms like TikTok, Shopee, and Lazada, and negotiate high-impact deals to accelerate revenue.

This role requires 7+ years in affiliate marketing or digital growth with leadership experience, a proven track record of scaling programs, and a data-driven approach.

Qualifications

• 7+ years in affiliate marketing, e-commerce, or digital growth.
• Leadership/managerial experience of 2–3 years.
• Proven track record building and scaling affiliate networks (B2B/B2C).
• Hands-on livestream commerce and platform management (TikTok, Shopee, Lazada, YouTube, Instagram).
• Strong business development with experience negotiating partnerships.
• Experience managing a team and aligning cross-functional stakeholders.
• Knowledge of performance marketing, KPIs, and data-driven decisions.

Responsibilities

• Affiliate program leadership: Develop and execute a comprehensive affiliate strategy.
• Identify, recruit, and manage high-value affiliates and creators.
• Optimize performance with KPIs and commission structures.
• LIVESTREAM content management: plan and optimize livestream events.
• Manage relationships with platforms (TikTok, YouTube, Instagram, Shopee, Lazada).
• Develop business development partnerships to grow revenue.
• Negotiate high-impact deals with affiliates and partners.
• Establish monetization models for affiliate and livestream initiatives.

Skills

Affiliate marketing

Livestream commerce

Business development

Team leadership

Performance marketing

E-commerce exposure

Compliance awareness

Job description

About ADA

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

About ADA

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

Job Purpose

The Affiliate and Content Partnership Director will lead the company's affiliate marketing, livestream content, and business development initiatives across B2B and B2C channels. This will include building and optimizing affiliate networks, driving livestream content strategies across platforms such as TikTok, Shopee, and Lazada, and developing strategic partnerships to grow revenue. The Growth and Partnership Director will also negotiate high-impact deals and work with cross-functional teams to support the company's overall growth strategy.

RESPONSIBLE:

1/ Affiliate Program Leadership

• Develop and execute a comprehensive affiliate marketing strategy to drive revenue and brand engagement.
• Managing team for developing affiliate networks for both B2B and B2C
• identify, recruit, and manage high-value affiliates, influencers, and content creators to expand our network.
• Optimize affiliate performance by analyzing data, setting KPIs, and enhancing commission structures.
• Collaborate with internal teams to integrate affiliate campaigns within the broader marketing and sales strategy
• Monitor compliance, fraud detection, and risk management within the affiliate ecosystem.

2/ Livestream Content Management

• Develop a livestream content strategy that aligns with business goals and maximizes audience engagement.
• Work closely with content creators, brands, and production teams to plan, execute, and optimize livestream events.
• Drive content innovation by leveraging data-driven insights to enhance engagement and conversion rates.
• Manage relationships with platforms (e.g., TikTok, YouTube, Instagram, Shopee, Lazada, etc.) to maximize distribution and monetization opportunities.
• Ensure smooth execution of livestream events, including scheduling, logistics, and post - performance analytics.

3/ Business Development & Strategic Growth

• I dentify and develop strategic partnerships with brands, e-commerce platforms, and tech partners to enhance revenue streams.
• Drive new business opportunities by analyzing market trends, competitor activities, and emerging industry innovations.
• Collaborate with cross-functional teams (sales, marketing, product) to develop go-to market strategies that align with business objectives.
• Negotiate and close high-impact deals with affiliates, content creators, and industry partners.
• Establish monetization models for affiliate and livestream initiatives to ensure sustainable growth

Experience

• 7+ years of experience in affiliate marketing, e-commerce, or digital growth, with at least 2-3 years in a leadership/managerial role
• Proven track record of building and scaling affiliate networks (B2B and/or B2C), including managing relationships with influencers and content creator
• Hands‑on experience with livestream commerce and platform management (TikTok, Shopee, Lazada, YouTube, Instagram)
• Strong background in business development, with experience negotiating and closing strategic partnerships with brands, platforms, or tech partners
• Experience managing and leading a team, with the ability to align cross-functional stakeholder
• Solid understanding of performance marketing, KPI-setting, and data-driven decision‑making
• Experience in e-commerce, retail, or FMCG industries is a plus
• Familiarity with affiliate fraud detection, compliance, and risk management practices is an advantage

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