KOL Affiliate Executive

Mandom (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 134,000; Full time

Job summary

Mandom (Malaysia) Sdn Bhd invites an Affiliate Marketing Specialist to coordinate daily affiliate network operations, manage creator partnerships, and liaise with agencies for campaign rosters in Malaysia's e-commerce landscape.

The role focuses on optimizing commissions, budgets, and influencer incentives, plus tracking ROI across channels with strong analytics and cross-department collaboration.

Qualifications

• Minimum 1 year of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.
• Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.
• Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.
• Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.
• Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.
• Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.

Responsibilities

• Identify, recruit, and expand the brand's independent content creators and KOLs for the affiliate network.
• Manage daily relationships with talent agencies to secure creator rosters.
• Set and optimize commission tiers, budget allocations, and incentives for ROI.
• Oversee delivery and tracking of product samples to creators for timely content.
• Brief partners on product messaging, promo mechanics, codes, and timelines.
• Log daily affiliate GMV, conversion rates, creator counts, and engagement.
• Coordinate with platform account managers and MCNs for incentives and exposure.
• Work with Sales, Brand Marketing, and Trade Marketing to align stock and assets.
• Run ad-hoc projects, platform pilots, and exec assignments as directed.

Skills

Performance marketing

Paid ads management

Digital media buying

TikTok Ads Manager

Shopee Ads

Ad analytics

Audience segmentation

Pixel setup

A/B testing

Data-driven mindset

Tools

TikTok Ads Manager

Shopee Ads

Job description

This role is responsible to coordinate daily affiliate network operations and creator partnerships, sourcing and managing relationships with independent Key Opinion Leaders (KOLs), and talent agencies, to expand brand reach and drive performance-based sales.

Key Responsibilities

Affiliate Network: Proactively identifies, prospects, and recruits independent content creators and KOLs to expand the brand's affiliate network.

Agency & MCN Liaising: Manages daily relationships with external talent agencies to secure creator rosters for campaigns.

Commission & Budget Management: Sets and optimizes commission tiers, sample allocation budgets, and campaign incentives to maintain healthy affiliate return on investment (ROI).

Sample & Inventory Seeding: Oversees the delivery and tracking of product samples to affiliated creators to ensure timely content execution prior to key campaign dates.

Campaign & Brief Execution: Briefs affiliate partners on strategic product messaging, key promotion mechanics, exclusive voucher codes, and campaign timelines.

Performance Tracking & Analytics: Logs daily affiliate GMV, conversion rates, active creator counts, and content engagement metrics to evaluate partner ROI and channel contribution.

Platform & Agency Coordination: Liaises directly with platform affiliate account managers (e.g., TikTok Shop Partner networks) and MCNs to secure platform-backed incentives and campaign exposure.

Cross-Departmental Collaboration: Coordinates closely with Sales, Brand Marketing, and Trade Marketing to align stock allocation, promotional mechanics, campaign assets, and brand parity across channels.

Ad-Hoc Duties: Executes additional commercial projects, platform pilot tests, and executive assignments as directed by management.

Requirements

Minimum 1 year of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.

Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.

Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.

Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.

Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.

Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.

Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.

Mandom (M) Sdn Bhd, an established marketing and distribution company with famous brand name GATSBY and other leading brands in toiletries products seek hardworking, committed and result oriented person. Our company has dedicated employees working together towards a common goal of achieving excellence. We are a company focused on talent development to help build our expanding business.