Senior Advertising & Promotions Executive

Bandar Utama City Corporation Sdn Bhd; Petaling Jaya; On-site; MYR 61,000 - 100,000; Full time

Benefits offered by this job

Competitive salary package

Free Parking

Performance bonuses

Career development and training oppor

Team-building activities and company e

Opportunities for internal promotion

Job summary

Bandar Utama City Corporation Sdn Bhd – Centrepoint by M’s is seeking a Senior Advertising & Promotions Executive to own the annual advertising calendar and drive festive campaigns. You will plan promotions, coordinate events, manage budgets and collaborate with tenants to maximise shopper engagement.

Your role includes evaluating campaigns, preparing management presentations, and exploring partnerships to strengthen Centrepoint as a neighbourhood retail hub.

Qualifications

• Bachelor’s degree or diploma in Marketing, Advertising, Mass Communication, Business Administration, Event Management or a related discipline.
• Preferably four to six years of relevant experience in advertising and promotions, retail marketing, shopping mall marketing, event management or a related field.
• Demonstrated experience in planning and executing campaigns or events from concept to completion.
• Experience in managing marketing budgets, vendor quotations and campaign expenditure.
• Strong project-management, coordination and time-management abilities.
• Good written and verbal communication skills in English and Bahasa Malaysia.
• Proficiency in Microsoft PowerPoint, Excel and Word.
• Familiarity with social media platforms and digital marketing is preferred.
• Willingness to work after office hours, on weekends or during public holidays when required for events and campaign launches.

Responsibilities

• Develop and manage Centrepoint by M’s annual advertising and promotional calendar.
• Plan and execute festive campaigns, tactical promotions, community programmes, shopper engagement activities and mall events.
• Prepare campaign concepts, proposals, timelines, budgets and management presentations.
• Coordinate campaign production, installation, event setup, on-ground activities and dismantling.
• Ensure campaigns are delivered according to the approved objectives, timeline, budget and brand requirements.
• Conduct post-campaign evaluations and prepare reports covering footfall, participation, tenant involvement, media performance and other relevant outcomes.
• Identify new campaign ideas and partnerships suited to Centrepoint by M’s positioning as a neighbourhood retail and community hub.

Skills

Project management

Budget management

Vendor coordination

Event management

Digital marketing

Communication skills

Education

Bachelor’s degree or diploma

Tools

PowerPoint

Excel

Word

Canva

Adobe

Job description

Senior Advertising & Promotions Executive

Develop and manage Centrepoint by M’s annual advertising and promotional calendar.

Plan and execute festive campaigns, tactical promotions, community programmes, shopper engagement activities and mall events.

Prepare campaign concepts, proposals, timelines, budgets and management presentations.

Coordinate campaign production, installation, event setup, on-ground activities and dismantling.

Ensure campaigns are delivered according to the approved objectives, timeline, budget and brand requirements.

Conduct post-campaign evaluations and prepare reports covering footfall, participation, tenant involvement, media performance and other relevant outcomes.

Identify new campaign ideas and partnerships suited to Centrepoint by M’s positioning as a neighbourhood retail and community hub.

2. Marketing Budget Management

Prepare, monitor and manage the annual A&P budget.

Track campaign expenditure, committed costs and available balances throughout the financial year.

Obtain quotations, evaluate proposals and coordinate the appointment of agencies, event organisers and suppliers in accordance with company procedures.

Work closely with the Finance Department on purchase requisitions, invoices, payment documentation and budget reconciliation.

Identify cost-effective opportunities and partnerships that maximise marketing value and return on investment.

Maintain proper records of campaign expenditure, sponsorships, income and cost offsets.

3. Tenant Promotions and Engagement

Liaise with tenants to gather promotional offers, product launches, seasonal deals and campaign participation.

Develop collaborative promotions that encourage shoppers to visit participating outlets.

Encourage tenant involvement in festive campaigns, events, workshops, contests, giveaways and community programmes.

Coordinate the placement of tenant promotional content across the mall’s approved digital and physical communication channels.

Maintain positive working relationships with tenants and obtain feedback on campaign performance and shopper response.

4. Events, Roadshows and Partnerships

Work closely with event organisers to plan and execute promotional roadshows, bazaars, fairs and other activities within the retail hub.

Coordinate operational requirements with internal departments, including Leasing, Operations, Maintenance, Security, Customer Service and Finance.

Review event proposals to ensure suitability, commercial value, safety and alignment with Centrepoint by M’s brand positioning.

Conduct site briefings, coordinate setup requirements and monitor event organisers and vendors during the event period.

Source sponsorships, collaborations and cross-promotional opportunities with tenants, community organisations and business partners.

5. Marketing Communications

Coordinate the development of campaign materials, including posters, digital signages, social media content, banners, buntings and on-ground collaterals.

Prepare or review promotional copy to ensure that communications are accurate, engaging and consistent with the Centrepoint by M brand.

Liaise with designers, agencies, printers, photographers, videographers and other creative vendors.

Support the management of Centrepoint by M’s official Facebook and Instagram platforms, including campaign publicity and post-event content.

Maintain campaign photographs, videos, reports and other marketing assets for future use.

Requirements

Bachelor’s degree or diploma in Marketing, Advertising, Mass Communication, Business Administration, Event Management or a related discipline.

Preferably four to six years of relevant experience in advertising and promotions, retail marketing, shopping mall marketing, event management or a related field.

Candidates with previous experience in a shopping mall, retail centre, lifestyle destination or property environment will have an added advantage.

Demonstrated experience in planning and executing campaigns or events from concept to completion.

Experience in managing marketing budgets, vendor quotations and campaign expenditure.

Strong project-management, coordination and time-management abilities.

Good written and verbal communication skills in English and Bahasa Malaysia.

Proficiency in Microsoft PowerPoint, Excel and Word.

Familiarity with social media platforms and digital marketing is preferred.

Basic knowledge of design platforms such as Canva or Adobe applications would be an advantage.

Willingness to work after office hours, on weekends or during public holidays when required for events and campaign launches.

Desired Attributes

Creative, proactive and commercially aware.

Hands-on and comfortable working in an operational retail environment.

Able to manage multiple campaigns and deadlines concurrently.

Strong attention to detail and financial discipline.

Confident when engaging tenants, vendors and event partners.

Resourceful in developing effective campaigns within available budgets.

A collaborative team player who can work across departments.

Passionate about creating meaningful experiences for shoppers and the surrounding community.

What the Role Offers

Ownership of Centrepoint by M’s advertising and promotional campaigns.

Opportunities to develop community-focused events and retail partnerships.

Exposure to campaign planning, budget management, tenant marketing and on-ground event operations.

A collaborative role with the opportunity to shape the marketing direction of an established neighbourhood retail hub.

Perks and benefits

• Competitive salary package
• Free Parking
• Performance bonuses
• Career development and training opportunities
• Team-building activities and company events
• Opportunities for internal promotion and growth

Bandar Utama City Corporation Sdn Bhd is a well-established property development and management company headquartered in Petaling Jaya, Selangor.

At Bandar Utama City Corporation, we are committed to excellence, innovation, and community-driven development. We value professionalism, long-term thinking, and continuous improvement. Our team is made up of dedicated professionals who work across property management, facilities, landscaping, and township services.

We are constantly growing and evolving — and we're looking for passionate individuals who want to be part of building and managing smart, sustainable urban communities.

Bandar Utama City Corporation Sdn Bhd is a well-established property development and management company headquartered in Petaling Jaya, Selangor.

At Bandar Utama City Corporation, we are committed to excellence, innovation, and community-driven development. We value professionalism, long-term thinking, and continuous improvement. Our team is made up of dedicated professionals who work across property management, facilities, landscaping, and township services.

We are constantly growing and evolving — and we're looking for passionate individuals who want to be part of building and managing smart, sustainable urban communities.