Assistant Manager, Advertising & Promotion

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Malaysia seeks a seasoned Marketing/Advertising professional to lead promotional campaigns and manage multi-channel marketing initiatives for shopping mall properties. The role focuses on revenue generation from ad spaces, event planning, and overseeing production of marketing collateral.

Ideal candidates have 5+ years of experience in advertising or marketing within property development, with strong digital marketing and cross-team collaboration skills.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Business Administration or a related discipline.
• Minimum 5 years of relevant experience in advertising, promotions or marketing, preferably within the property development industry.
• Experience planning and executing integrated marketing campaigns, property launches, roadshows, exhibitions and promotional events.
• Strong understanding of digital marketing, social media, content creation and advertising platforms.
• Ability to coordinate with creative agencies, media partners, suppliers and internal sales teams to deliver campaigns on schedule and within budget.
• Experience preparing marketing budgets, monitoring expenditure and evaluating campaign performance and lead generation.
• Good copywriting, communication and presentation skills, with attention to brand consistency and detail.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Able to work independently, guide junior team members and coordinate effectively with stakeholders.
• Proficiency in English and Bahasa Malaysia; additional languages relevant to the target market would be an advantage.
• Preferably with own mode of transportation and willing to travel to project sites and work on weekends or public holidays when required for launches and events.

Responsibilities

• Generate revenues from promotional and advertising space.
• Monthly/yearly activity and event planning and implementation for building/shopping mall.
• Develop and manage the production of promotions’ marketing collateral and ensuring deadlines are met.
• Develop and implementation of advertising and promotional programmes, website, e-commerce, and social media networks updates.
• Develop, source and coordinate advertising materials or related communication activities and manage online media.
• Coordinate and manage media and public interest to generate coverage, maintain awareness and answer enquiries.
• Handle and coordinate all media requests and enquiries in a timely manner.
• Keep current with marketing trends, innovations, communication techniques and any media regulations.
• Liaises with suppliers, printers, shopping malls & internal support departments on preparation & execution of marketing communication materials and external parties on brand enquiries.
• Working closely with tenants on all A&P related matters.
• Assist in planning on festive decoration.
• Work on non-working day to overlook and monitoring events held within the mall.
• Perform ad-hoc duties as and when is required.
• Any other projects as assigned by superior.

Skills

Digital marketing

Campaign management

Budget planning

Copywriting

Project management

Team coordination

English & Bahasa Malaysia

Education

Bachelor's degree in Marketing, Mass Communication, Advertising, Business Administration

Job description

Responsibilities

• Generate revenues from promotional and advertising space;
• Monthly/yearly activity and event planning and implementation for building/shopping mall;
• Develop and manage the production of promotions’ marketing collateral and ensuring that deadlines are met;
• Develop and implementation of advertising and promotional programmes, website, e-commerce, and social media networks updates;
• Develop, source and coordinate advertising materials or related communication activities and manage online media;
• Coordinate and manage media and public interest to generate coverage, maintain awareness and answer enquiries;
• Handle and coordinate all media requests and enquiries in a timely manner;
• Keep current with marketing trends, innovations, communication techniques and any media regulations;
• Liaises with suppliers, printers, shopping malls & internal support departments on preparation & execution of marketing communication materials and external parties on brand enquiries;
• 10.Working closely with tenants on all A&P related matters;
• 11.Assist in planning on festive decoration;
• 12.Work on non-working day to overlook and monitoring events held within the mall;
• Perform ad-hoc duties as and when is required.
• Any other projects as assigned by superior.

Requirements

Bachelor’s degree in Marketing, Mass Communication, Advertising, Business Administration or a related discipline.

Minimum 5 years of relevant experience in advertising, promotions or marketing, preferably within the property development industry.

Experience planning and executing integrated marketing campaigns, property launches, roadshows, exhibitions and promotional events.

Strong understanding of digital marketing, social media, content creation and advertising platforms.

Ability to coordinate with creative agencies, media partners, suppliers and internal sales teams to deliver campaigns on schedule and within budget.

Experience preparing marketing budgets, monitoring expenditure and evaluating campaign performance and lead generation.

Good copywriting, communication and presentation skills, with attention to brand consistency and detail.

Strong project management skills, with the ability to manage multiple campaigns and deadlines.

Able to work independently, guide junior team members and coordinate effectively with stakeholders.

Proficiency in English and Bahasa Malaysia; additional languages relevant to the target market would be an advantage.

Preferably with own mode of transportation and willing to travel to project sites and work on weekends or public holidays when required for launches and events.