Marketing Executive (Mall - Johor Bahru)

Randstad Malaysia; Johor Bahru; Presencial; MYR 48.000 - 72.000; Jornada completa

Descripción de la vacante

Randstad Malaysia is seeking a Marketing Executive to assist daily mall marketing initiatives and coordinate end-to-end events, campaigns, and promotions in Johor Bahru.

You will collaborate with tenants and tenants and the leasing team, track budgets, and liaise with vendors to ensure timely execution. Strong communication and creative, results-driven mindset are essential.

Formación

• 3 years of marketing experience in the retail/mall sector.
• Diploma/Bachelor in marketing, business administration, mass communications or related field.
• Strong business acumen, communication and analytical skills.
• Creative mindset with a results-oriented approach.

Responsabilidades

• Assist in the daily operations and execution of marketing initiatives for the mall business.
• Support planning and end-to-end execution of events, seasonal campaigns, and promotions.
• Work closely with tenants and the leasing department to gather materials and coordinate joint promotional activities.
• Track departmental expenses, process invoices and purchase orders, and monitor budget utilization.
• Liaise with internal departments, external vendors, and agencies to ensure smooth execution of marketing activities.
• Execute marketing plans and gather shopper data/feedback to understand market trends and customer needs.
• Support corporate image initiatives by coordinating and setting up promotional programs and events.
• Coordinate with local media partners, press contacts, and advertising vendors for timely ad placements and materials submission.
• Implement traffic-driving initiatives to attract new shoppers and retain existing customers.
• Draft and distribute promotional messaging across mall channels for the general public, shoppers, and tenants.
• Execute digital and traditional media plans, focusing on maximizing social media engagement.
• Support the execution of the digital marketing roadmap and maintain daily updates on the website, Facebook, and Instagram.
• Maintain and update the social media calendar, ensuring timely publication of all posts across platforms.
• Collaborate with internal stakeholders and tenants to gather, write, and curate content for digital channels.

Conocimientos

Real Estate

Property

Shopping Mall

Retail

Mall Marketing

Mall Branding

Advertising

Promotions

Event Management

Public Relations

Marketing Communications (Marcom)

Educación

Diploma in Marketing

Bachelor's Degree in Marketing/Business/Communications

Descripción del empleo

about the company

A long-standing neighbourhood mall in Johor Bahru - more than just a mall, it's a familiar and nostalgic spot where many locals grew up and created lasting memories.

about the job

• Assist in the daily operations and execution of marketing initiatives for the mall business.
• Support the planning and end-to-end execution of events, seasonal campaigns, and promotions.
• Work closely with tenants and the leasing department to gather materials and coordinate joint promotional activities.
• Track departmental expenses, process invoices and purchase orders, and monitor budget utilization.
• Liaise with internal departments, external vendors, and agencies to ensure smooth execution of marketing activities.
• Execute marketing plans and gather shopper data/feedback to understand market trends and customer needs.
• Support corporate image initiatives by coordinating and setting up promotional programs and events.
• Coordinate with local media partners, press contacts, and advertising vendors for timely ad placements and materials submission.
• Implement traffic-driving initiatives to help attract new shoppers and retain existing customers.
• Draft and distribute promotional messaging across mall channels for the general public, shoppers, and tenants.
• Execute digital and traditional media plans, with a focus on maximizing social media engagement.
• Support the execution of the digital marketing roadmap and maintain daily updates on the website, Facebook, and Instagram.
• Maintain and update the social media calendar, ensuring timely publication of all posts across platforms.
• Collaborate with internal stakeholders and tenants to gather, write, and curate content for digital channels.

skills and experience required

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communications, or a related field.
• At least 3 years of marketing experience in the retail or mall business.
• Strong business acumen, communication and analytical skills.
• Creative mindset with a results-oriented approach.

culture and benefits

The company's culture for the staff is built on the same principles it offers its members: community, flexibility, and well-being. The company fosters a supportive and friendly work environment where employees are valued and encouraged to grow. Employees are generously rewarded for strong performance, with a strong focus on personal growth and development.

experience

3 years

skills

Real Estate , Property , Shopping Mall , Retail , Retail Marketing , Mall Marketing , Mall Branding , Advertising , Promotions , Event Management , Public Relations , Marketing Communications (Marcom)

qualifications

no additional qualifications required

education

Bachelor Degree