Manager, Marketing (Pavilion KL)

Kuala Lumpur Pavilion Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Kuala Lumpur Pavilion Sdn Bhd is seeking a marketing professional to develop and implement the mall’s annual marketing plan and strategy, oversee the marketing budget, and liaise with tenants to drive participation in events and promotions.

You will manage media enquiries including crisis situations, coordinate PR activities, and oversee the mall’s digital presence across social media and the corporate site, using market research to refine plans and measure outcomes.

Qualifications

• Proven ability to communicate effectively with stakeholders at all levels.
• Strong planning and project management skills.
• Experience preparing and managing marketing budgets and forecasts.
• Ability to respond swiftly to media inquiries and crisis situations.

Responsibilities

• Develop and implement annual marketing plan and strategy for the mall.
• Manage the marketing budget including allocation of funds.
• Liaise regularly with tenants to encourage participation in mall events and promotions, and support the overall marketing strategy.
• Deal with all media enquiries, including crisis management situations.
• Create and coordinate public relations efforts to maintain a favourable mall image and promote events.
• Manage the mall’s digital media (Facebook, Instagram, Twitter and website).
• Utilize market and consumer research to refine the mall’s marketing plan.
• Coordinate marketing communications for consumers, community stakeholders, and partners.
• Communicate with stores through retailer forums to ensure engagement with marketing support.
• Evaluate effectiveness of marketing activities in terms of sales, response, publicity value, and tenant success.

Skills

Communication

Project management

Budget management

Crisis management

Education

Diploma/Degree in marketing or related field

Job description

• Develop and implement annual marketing plan and strategy for the mall
• Manage the marketing budget including the allocation of funds
• Liaise regularly with tenants where necessary to encourage participation in mall events and promotions, as well as support for the delivery of the overall marketing strategy
• Deal with all media enquiries, including crisis management situations
• Create and co-ordinate public relations efforts that maintain the mall in a favourable light, create interest in the mall, promotes special events and increases exposure of tenants, builds relationships with key media
• Manage the mall’s digital media (Facebook, Instagram, Twitter and Corporate website)
• Utilize market and consumer research to develop the mall’s marketing plan
• Responsible for all marketing communications, including collateral produced for consumers, local community stakeholders, partners or commercial partners
• Communicate with stores through regular retailer forums, to ensure retailers are fully aware of upcoming initiatives or opportunities to get involved in mall activities and are fully engaged with the available marketing support
• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value and tenant success

REQUIREMENTS:

• Diploma/Degree in marketing or related field
• A minimum of 2 years experience in similar capacity
• Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines
• Excellent communications, organizational, planning and project management skills
• Demonstrated ability to prepare accurate budgets and effectively manage expenses
• Creative thinker with the ability to present and pitch ideas effectively to senior management