Search Ads QA & Optimization Specialist

TikTok; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

TikTok is hiring for a role within the Search Ads Ops team focused on evaluating and optimizing search algorithms and labeling projects to improve ad relevance and revenue growth. You will work with cross-functional teams to ensure high-quality outputs while handling sensitive content as part of escalation responses.

The role requires strong analytical capabilities, experience with data analysis, and comfort with content that may be sensitive.

Qualifications

• Strong analytical skills including data analytics, learning ability, problem-solving skills, adaptability and attention to detail.
• QA experience is an advantage.
• Experience in cross functional work and stakeholder management.

Responsibilities

• Perform daily operational tasks such as quality inspection, guidelines and process optimization, queue assignment, and handling escalations for the evaluation project.
• Work closely with stakeholders to stay updated on guideline developments and provide feedback on implementation and execution.
• Conduct daily audits on an internal system and provide error analysis and feedback to stakeholders (R&D & Product Manager).
• Monitor the quality scores of evaluators and conduct root cause analysis with the management team.
• Monitor project data, record daily output and quality scores, prepare data analysis/reports for projects, and validate reports and data provided to stakeholders/partners.
• Localize the guidelines and design training schedules and coordinate and liaise with key stakeholders to ensure the successful go-live within the targeted timeframe.
• Deliver process/product/guideline training to new joiners. Play a role in setting up product knowledge tests, sharing result analysis, and working with key stakeholders to improve the product knowledge of the team.
• Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content. (Not frequent)
• Undertake any additional responsibilities that are not specifically listed above.

Skills

Analytical skills

Data analytics

Problem solving

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

TikTok is hiring for a role within the Search Ads Ops team focused on evaluating and optimizing search algorithms and labeling projects to improve ad relevance and revenue growth. You will work with cross-functional teams to ensure high-quality outputs while handling sensitive content as part of escalation responses.

The role requires strong analytical capabilities, experience with data analysis, and comfort with content that may be sensitive.