Strategic Search Ads Ops Leader — AI-Driven Optimization

TikTok; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Job summary

TikTok, a global short-video platform, is expanding its Search Ads Operations team in Malaysia. The role focuses on optimizing evaluation and annotation projects for search advertising across e-commerce and brand contexts, guided by local culture and user behavior.

You will collaborate with product, R&D, and policy teams to define standards, analyze cases, and drive continuous optimization of search strategies while ensuring accurate application of advertising rules across scenarios.

Qualifications

• Bachelor's degree or above is required.
• Minimum of 2 years of work experience in internet operations.
• Fluent in English and Mandarin is required as the role requires communication with English and Chinese markets & stakeholders.
• Familiar with AI model training domains, with experience in prompt tuning and optimization, and the ability to leverage AI-related capabilities/tools to enhance operational efficiency and effectiveness.
• Strong project management, process building, and implementation skills, with experience in independently leading projects and excellent cross-team collaboration and communication abilities.
• Data-sensitive, with solid data analysis and processing skills, and proficiency in mainstream data analysis tools.
• Goal-oriented, with the ability to break down objectives into actionable steps; strong at synthesizing and summarizing, and capable of proposing solutions and putting them into practice based on daily operational challenges.

Responsibilities

• Responsible for optimizing evaluation/annotation projects for search advertising in business scenarios such as e-commerce and advertising, deeply understanding user search intent, formulating strategies based on local culture and user usage habits, and ensuring the online user search experience.
• Collaborate with product and R&D teams to adjust search strategies, establish evaluation/annotation standards for strategies, and accurately analyze cases to drive continuous optimization of search strategies.
• Responsible for aligning and applying advertising rules across different business scenarios to search scenarios, and ensuring the accuracy and reasonableness of such applications.
• Participate in project planning for advertising in various business scenarios, undertake search-side requirements, and work with business, product, and R&D teams to jointly complete project implementation.

Skills

Fluent English

Mandarin

Data analysis

Project management

Cross-functional collaboration

Prompt tuning

Operational optimization

Goal-oriented

Education

Bachelor's degree or above

Job description

TikTok, a global short-video platform, is expanding its Search Ads Operations team in Malaysia. The role focuses on optimizing evaluation and annotation projects for search advertising across e-commerce and brand contexts, guided by local culture and user behavior.

You will collaborate with product, R&D, and policy teams to define standards, analyze cases, and drive continuous optimization of search strategies while ensuring accurate application of advertising rules across scenarios.