Sales & Marketing Executive (On-ground Activation)

Darizi 大日子; Kuala Lumpur; On-site; MYR 28,000 - 50,000; Full time

Benefits offered by this job

Annual Leave & Medical Leave

Off-in-lieu for weekend/public holiday

Transportation claim

Job summary

Darizi (大日子) is a Malaysian brand blending festive retail with Chinese festival storytelling. We are seeking a Sales & Marketing Executive (On-ground Activation) to lead on-site activations, drive in-person sales, and coordinate with internal teams and partners across roadshows, expos, mall pop-ups and retail events in Kuala Lumpur.

You will be the face of Darizi at the point of sale, working weekends/public holidays, managing stock, guiding staff, and pushing CRM sign-ups and promotions to grow

Qualifications

• Must be able to work weekends and public holidays on a rotation basis.
• At least 1 year of experience in sales, marketing, event/activation or a related field.
• Experience in F&B, FMCG, retail promotion or event/exhibition is an advantage.

Responsibilities

• Plan, set up and execute on-ground activations: festive roadshows, expos, mall pop-ups, bazaars, brand collaborations.
• Own on-site execution on event days – booth setup, product display, stock handling, on-site selling, crowd engagement and cash reconciliation.
• Prepare event logistics and stock: checklists, stock transfer, POSM, vendor coordination; travel to venues.
• Drive walk-in and on-site sales to meet event targets; capture customer leads, CRM sign-ups and promotions.
• Grow retail and wholesale sales: visit outlets, execute POSM, maintain relationships with retailers and wholesalers.
• Handle order follow-up and billing; coordinate with Sales Admin for smooth delivery.
• Identify and secure new event opportunities (expos, malls, corporate events).
• Support marketing and PR: capture event content, support social media, work with influencers, support campaigns.
• Post-event reporting: consolidate sales figures, stock reconciliation, feedback and learnings.

Skills

Customer engagement

On-site selling

Verbal communication

Multitasking

MS Office

Photo/video basics

Tools

MS Office

Canva

Adobe tools

Job description

Darizi (大日子) is a Malaysian homegrown brand with an eshop that sells exclusive festive products and collections. Beyond that, Darizi is also a Chinese digital media platform that captures and celebrates traditional Chinese festivals and customs through visuals and stories.

Job title : Sales & Marketing Executive (On-ground Activation)

Lead Darizi's on-ground presence – from festive roadshows, expos and mall activations to retail and wholesale in-store support – while growing sales across retail, wholesale and marketing channels. You will be the face of Darizi at the point of sale, working weekends and public holidays when our customers are out celebrating, and coordinating with internal teams and 3rd party partners to ensure every activation runs smoothly.

Key Responsibilities :

• Plan, set up and execute on-ground activations: festive roadshows, Food Expos, mall pop-ups, bazaars, brand collaboration events and food tasting sessions.
• Own on-site execution on event days – booth set-up and tear-down, product display, stock loading and handling, on-site selling, crowd engagement and cash/payment reconciliation.
• Prepare event logistics and stock: event checklists, stock count and transfer, POSM and collateral, vendor and organiser coordination; self-drive to event venues, retail outlets and customer locations.
• Drive walk-in and on-site sales to meet event sales targets; capture customer leads, build repeat purchase through membership/CRM sign-ups and promotions.
• Grow retail and wholesale sales: visit and support retail outlets, execute POSM and in-store tasting activations, and maintain relationships with existing retail and wholesale customers.
• Handle order follow-up and issue DO and billing; coordinate with Sales Admin to ensure orders are processed and delivered smoothly.
• Identify and secure new event, venue and sales opportunities (expos, malls, corporate and community events, brand and merchant collaborations).
• Support marketing and PR: capture event content (photos/videos), support social media posting, work with KOLs/media/influencers invited to events, and support festive campaign and product bundle promotions.
• Post-event reporting: consolidate sales figures, stock reconciliation, customer feedback and learnings; recommend improvements for the next activation.
• Support online sales and content when needed, including product listing updates and promotions across the website and marketplace platforms.

Requirements and skills :

• Must be able to work weekends and public holidays on a rotation basis, including festive peak seasons (e.g. CNY, Mid-Autumn, Dumpling Festival). Off-in-lieu will be provided.
• Must have a valid driving licence and own car/transport, comfortable driving to event venues and outlets across the Klang Valley (and occasional outstation events), and able to load and carry stock and event materials.
• At least 1 year of experience in sales, marketing, event/activation or a related field. Experience in F&B, FMCG, retail promotion or event/exhibition is an advantage. Equivalent experience will be considered.
• Outgoing, confident and friendly, with strong customer engagement and on-the-spot selling skills.
• Strong verbal and written communication skills in Mandarin & English.
• Resourceful, proactive and able to stay calm and solve problems on-site; able to multitask, prioritise and meet deadlines.
• Positive attitude and the ability to work well in a team environment.
• Proficient in MS Office; basic photo/video capture and familiarity with Canva/Adobe is an advantage.
• Annual Leave & Medical Leave
• Off-in-lieu for weekend and public holiday work
• Transportation Claim (petrol, toll and parking for work-related travel)
• Work Location: Jalan Ampang, Kuala Lumpur (Nearby Bukit Nanas Monorail Station), plus on-ground event venues
• Working hours: 5 days a week on rotation, including weekends and public holidays (normally 9:30am–6:30pm; event days may vary)