On-Ground Activation Lead - Festive Sales & Events

Darizi 大日子; Kuala Lumpur; On-site; MYR 28,000 - 50,000; Full time

Benefits offered by this job

Annual Leave & Medical Leave

Off-in-lieu for weekend/public holiday

Transportation claim

Job summary

Darizi (大日子) is a Malaysian brand blending festive retail with Chinese festival storytelling. We are seeking a Sales & Marketing Executive (On-ground Activation) to lead on-site activations, drive in-person sales, and coordinate with internal teams and partners across roadshows, expos, mall pop-ups and retail events in Kuala Lumpur.

You will be the face of Darizi at the point of sale, working weekends/public holidays, managing stock, guiding staff, and pushing CRM sign-ups and promotions to grow

Qualifications

• Must be able to work weekends and public holidays on a rotation basis.
• At least 1 year of experience in sales, marketing, event/activation or a related field.
• Experience in F&B, FMCG, retail promotion or event/exhibition is an advantage.

Responsibilities

• Plan, set up and execute on-ground activations: festive roadshows, expos, mall pop-ups, bazaars, brand collaborations.
• Own on-site execution on event days – booth setup, product display, stock handling, on-site selling, crowd engagement and cash reconciliation.
• Prepare event logistics and stock: checklists, stock transfer, POSM, vendor coordination; travel to venues.
• Drive walk-in and on-site sales to meet event targets; capture customer leads, CRM sign-ups and promotions.
• Grow retail and wholesale sales: visit outlets, execute POSM, maintain relationships with retailers and wholesalers.
• Handle order follow-up and billing; coordinate with Sales Admin for smooth delivery.
• Identify and secure new event opportunities (expos, malls, corporate events).
• Support marketing and PR: capture event content, support social media, work with influencers, support campaigns.
• Post-event reporting: consolidate sales figures, stock reconciliation, feedback and learnings.

Skills

Customer engagement

On-site selling

Verbal communication

Multitasking

MS Office

Photo/video basics

Tools

MS Office

Canva

Adobe tools

Job description

Darizi (大日子) is a Malaysian brand blending festive retail with Chinese festival storytelling. We are seeking a Sales & Marketing Executive (On-ground Activation) to lead on-site activations, drive in-person sales, and coordinate with internal teams and partners across roadshows, expos, mall pop-ups and retail events in Kuala Lumpur.

You will be the face of Darizi at the point of sale, working weekends/public holidays, managing stock, guiding staff, and pushing CRM sign-ups and promotions to grow