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Lanai Casuarina Sdn Bhd, Kuala Kangsar, Malaysia, invites applications for a Sales & Business Development role in hotel sales and marketing. The role focuses on developing new business, maintaining corporate and government client relations, and promoting the hotel’s facilities and brand image.
You will conduct sales calls, site inspections and client visits to generate opportunities, while following up on enquiries and proposals to convert leads into bookings.
To support the implementation of the hotel's sales and marketing activities by assisting with new business development and maintaining good relationships with corporate clients, government agencies, travel agents, event organisers and other potential customers.
The position assists in generating room, banquet, event, meeting and hall bookings while supporting the promotion of the hotel's facilities, services and brand image.
KEY RESPONSIBILITIES AND DUTIES
Sales & Business Development
Promote hotel accommodation, banquet facilities, meeting rooms, food and beverage services, and other hotel facilities.
Conduct sales calls, client visits, presentations, site inspections and sales meetings to generate business opportunities.
Follow up on sales enquiries, quotations and proposals to convert potential leads into confirmed bookings.
Client Relationship Management
Assist in exploring corporate agreements, long-term accommodation arrangements, government functions and business opportunities.
Maintain good relationships with repeat customers to encourage customer loyalty and repeat business.
Marketing & Promotions
Assist in carrying out approved marketing activities and promotional campaigns to support hotel awareness and revenue.
Assist in updating the hotel's social media platforms and digital marketing content in line with company guidelines and approval.
Assist in promoting special packages, seasonal campaigns, festive promotions, wedding packages, corporate packages and hotel events.
Assist in identifying and following up on potential business for meetings, conferences, seminars, workshops, weddings, corporate functions and social events.
Support event arrangements and maintain communication with clients before, during and after the event.
Follow up with clients after events to obtain feedback and identify opportunities for repeat business.
Assist in responding to online enquiries and customer feedback professionally.
Monitor online reviews, guest feedback and hotel ratings across digital platforms.
Assist in checking room information, availability, rates, packages and promotional details with the Front Office and relevant departments.
Administration & Reporting
Prepare and maintain accurate sales reports, marketing reports, sales call reports, client databases and business development records.
Maintain proper documentation of quotations, contracts, corporate agreements, proposals and other sales-related correspondence.
Provide information and assist with the preparation of the annual sales and marketing plan, departmental budget and promotional calendar.
General Responsibilities
Work closely with the Front Office, Food & Beverage, Housekeeping, Finance, Maintenance and other departments to ensure effective delivery of hotel services.
Communicate confirmed bookings, special arrangements, client requirements and operational instructions to the relevant departments.
Assist in hotel events, exhibitions, tourism promotions, sales campaigns and other company activities.
Perform other sales and marketing-related duties as assigned by the immediate superior or Management.
Requirements
Diploma or Bachelor's Degree in Sales & Marketing, Hospitality Management, Business Administration or related fields.
Relevant experience in hotel sales, hospitality, tourism or event management is an advantage.
Strong communication, negotiation and interpersonal skills.
Good command of Bahasa Malaysia and English.
Proficient in Microsoft Office and digital marketing platforms.
Target-driven, proactive and customer-oriented.
Possess a valid driving licence and own transport is an advantage.
Willing to travel for client visits and sales activities.