ASSISTANT MANAGER MARKETING AND COMMUNICATION - WOLO KL

MAGMA HOSPITALITY MANAGEMENT SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 78,000; Full time

Job summary

MAGMA Hospitality Management Sdn. Bhd.

at WOLO KL seeks an Assistant Manager Marketing and Communication to lead integrated marketing campaigns, brand management, and content strategy across social and digital channels. You will collaborate with Sales, Revenue, F&B, and Operations to drive brand visibility, guest engagement, and direct bookings, while overseeing content calendars, marketing collateral, and PR initiatives.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or related discipline.
• Minimum 3–5 years of relevant experience in marketing, communications, digital marketing, public relations, or hospitality.
• Experience in handling marketing campaigns, brand management, digital platforms, social media, and public relations activities.
• Supervisory or team leadership experience is an added advantage.
• Excellent written and verbal communication skills in English and Bahasa Malaysia.
• Strong understanding of social media platforms, digital marketing strategies, content development, and online reputation management.
• Proficient in Microsoft Office; familiar with Canva and Adobe Creative Suite.
• Knowledge of photography, videography, graphic design, and video editing is an advantage.

Responsibilities

• Develop and oversee integrated marketing communications strategies across channels.
• Lead social media management including Instagram, Facebook, TikTok, and other platforms.
• Plan content calendars, create engaging content, and manage campaign assets.
• Oversee marketing collateral like flyers, banners, brochures, and signage.
• Coordinate campaigns with Sales, Revenue, F&B, Rooms, and Operations.
• Manage events, PR initiatives, and partnerships to boost brand exposure.
• Monitor performance, prepare reports, and optimize for reach and conversion.
• Ensure consistency with brand identity across all campaigns and platforms.

Skills

Digital marketing

Social media management

Content creation

Brand management

Project management

Public relations

Communication skills

Education

Diploma or Bachelor’s Degree in Marketing or related field

Bachelor’s Degree in Communications/Public Relations/Hospitality Management/Business Administration

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

ASSISTANT MANAGER MARKETING AND COMMUNICATION - WOLO KL

1. Marketing Communications, Content & Brand Management

Develop, implement, and oversee integrated marketing communications strategies to strengthen the hotel's brand positioning, visibility, reputation, and market presence.

Lead the planning and execution of marketing communications across social media, website, email marketing, digital platforms, and offline channels.

Oversee the hotel's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels, ensuring consistent brand messaging and audience engagement.

Plan, develop, and manage engaging content, including captions, graphics, photography, short-form videos, promotional materials, and campaign assets.

Establish and manage content calendars to ensure consistent, relevant, and timely communication across all marketing platforms.

Oversee the development of marketing collaterals, including flyers, posters, e-banners, brochures, advertisements, signage, and other promotional materials.

Ensure all marketing communications adhere to the hotel's brand identity, visual standards, tone of voice, and positioning.

Monitor market trends, competitor activities, industry developments, and consumer behaviour to identify opportunities for brand growth and stronger market engagement.

Evaluate marketing content and social media performance, providing strategic recommendations to improve reach, engagement, brand awareness, and conversion.

Oversee the hotel's digital marketing presence and ensure all online platforms are consistently updated, accurate, engaging, and aligned with the hotel's marketing objectives.

Manage and optimize hotel website content, including promotions, packages, events, dining offers, announcements, visuals, and other relevant information.

Oversee the hotel's presence on Online Travel Agency (OTA) platforms, including Agoda, Booking.com, Expedia, Trip.com, and other relevant distribution channels, in collaboration with the Revenue and Reservations teams.

Ensure hotel information, room descriptions, promotional content, visuals, packages, and offerings are accurate and consistent across all digital platforms.

Monitor and manage the hotel's online reputation across Google, OTAs, TripAdvisor, social media, and other relevant review platforms.

Oversee timely, professional, and appropriate responses to guest reviews and online feedback, coordinating with relevant departments where necessary.

Analyse guest sentiment, online ratings, and recurring feedback to identify opportunities for service enhancement and reputation management.

Monitor website traffic, digital engagement, online performance, and campaign effectiveness, preparing regular performance reports and recommendations.

Identify opportunities to strengthen direct engagement, digital visibility, and online conversion.

3. Marketing Campaigns, Promotions, Public Relations & Partnerships

Lead the planning, development, and execution of integrated marketing campaigns, seasonal promotions, festive campaigns, hotel packages, dining promotions, and special events.

Work closely with Sales, Revenue, Food & Beverage, Rooms, Operations, and other departments to develop and execute effective marketing initiatives that support the hotel's commercial objectives.

Develop campaign strategies, communication plans, timelines, budgets, and supporting marketing materials.

Oversee the development and implementation of public relations initiatives, including press releases, media communications, hotel announcements, and publicity opportunities.

Build and maintain relationships with media representatives, journalists, influencers, Key Opinion Leaders (KOLs), content creators, lifestyle partners, and relevant industry stakeholders.

Coordinate media visits, journalist engagements, influencer stays, photography and videography sessions, and strategic brand collaborations.

Identify and develop strategic partnerships and promotional collaborations to enhance brand exposure and attract new customer segments.

Monitor and evaluate campaign, PR, and partnership performance through relevant marketing, engagement, and commercial indicators.

Prepare post-campaign evaluations and provide recommendations to enhance future marketing strategies and return on investment.

4. Email Marketing & Guest Engagement

Develop and oversee email marketing strategies, newsletters, promotional campaigns, and guest communication initiatives.

Ensure marketing communications are engaging, relevant, visually appealing, and aligned with the hotel's brand positioning and commercial objectives.

Oversee the development of email content, subject lines, visuals, and calls-to-action to improve engagement and conversion.

Manage and maintain marketing databases and email distribution lists in accordance with applicable data protection requirements.

Implement audience segmentation based on guest profiles, preferences, interests, and campaign objectives.

Monitor email marketing performance, including open rates, click-through rates, engagement, and conversions where measurable.

Develop targeted communication initiatives to strengthen guest retention, repeat visits, direct bookings, and brand loyalty.

Collaborate with relevant departments to ensure all guest-facing communications accurately reflect current hotel promotions, products, and services.

Analyse guest insights and campaign data to continuously improve communication strategies and marketing effectiveness.

5. Events, Activations & Brand Experiences

Lead the planning, coordination, and execution of hotel marketing events, festive celebrations, product launches, promotional activations, and guest engagement initiatives.

Coordinate with internal departments, external agencies, vendors, suppliers, and strategic partners to ensure the successful delivery of events and marketing activities.

Oversee event branding, messaging, marketing collateral, signage, promotional materials, and guest communications to ensure consistency with the hotel's brand standards.

Provide leadership and on-ground marketing support during events, activations, media engagements, and promotional activities.

Identify opportunities to create memorable brand experiences that enhance guest engagement, strengthen brand perception, and generate publicity.

Evaluate event performance, guest participation, publicity exposure, and overall effectiveness, providing recommendations for future initiatives.

6. Budget Management, Administration & Performance Reporting

Develop and monitor the annual marketing and communications budget in alignment with the hotel's business objectives.

Manage marketing expenditure, quotations, purchase requests, purchase orders, invoices, and supplier coordination to ensure effective cost control.

Ensure marketing activities and campaigns are delivered within approved budgets, agreed timelines, and established brand standards.

Maintain organized marketing records, campaign documentation, media databases, influencer contacts, supplier information, and digital assets.

Prepare and present monthly marketing reports, campaign performance reviews, social media analytics, digital performance reports, and management updates.

Monitor key marketing performance indicators (KPIs), including brand awareness, social media engagement, website traffic, campaign performance, publicity exposure, and relevant commercial results.

Analyse marketing data and provide actionable insights, recommendations, and improvement strategies to management.

Evaluate the effectiveness of marketing expenditure and initiatives to maximize return on investment.

Ensure all marketing and communications activities are executed professionally, efficiently, and in accordance with hotel policies and procedures.

Provide guidance, supervision, and support to the marketing team to ensure effective execution of daily marketing operations and assigned projects.

Delegate responsibilities, monitor work progress, and ensure timely delivery of marketing activities and projects.

Coach and develop team members' capabilities in marketing communications, content creation, digital marketing, and brand management.

Establish effective working relationships with all hotel departments to ensure consistent brand communication and coordinated marketing efforts.

Collaborate with senior management to align marketing strategies with the hotel's overall business direction, revenue objectives, and brand positioning.

Take initiative in identifying new marketing opportunities, improving existing processes, and introducing creative ideas to strengthen the hotel's competitive advantage.

Requirements & Qualifications

Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or a related discipline.

Minimum 3–5 years of relevant experience in marketing, communications, digital marketing, public relations, or hospitality, preferably within the hotel industry.

Previous experience in handling marketing campaigns, brand management, digital platforms, social media, and public relations activities.

Prior supervisory or team leadership experience will be an added advantage.

Excellent written and verbal communication skills in English and Bahasa Malaysia.

Strong understanding of social media platforms, digital marketing strategies, content development, and online reputation management.

Proficient in Microsoft Office applications and familiar with design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.

Knowledge of photography, videography, graphic design, and video editing will be an advantage.

Strong project management, organizational, coordination, and time management skills.

Excellent communication, interpersonal, presentation, and stakeholder management abilities.

Strong analytical skills with the ability to interpret marketing data, evaluate campaign performance, and recommend improvements.

Commercially aware, creative, proactive, and results-oriented, with a strong understanding of hotel marketing and business objectives.

Able to work independently, manage multiple projects, and lead initiatives in a fast‑paced hospitality environment.

Demonstrates strong accountability, professionalism, attention to detail, and problem-solving abilities.

Flexible to support hotel events, campaigns, and marketing activities outside regular working hours when required.