Sales Manager (Trade & Retail)

The Raw. International Sdn. Bhd.; Shah Alam; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

The Raw. International Sdn. Bhd.

is seeking a Sales/Commercial Manager (Trade & Retail) to lead offline commercial channels across B2B retail accounts, direct retail, and physical activations in Malaysia. You will own channel revenue growth, trade planning, channel profitability, and team governance. Responsibilities include developing strategies for revenue and margin targets, managing trade budgets, overseeing key accounts, and driving in-store activation standards.

Qualifications

• 4–5 years in sales, retail, or business development.
• At least 2 years in a supervisory/managerial role.

Responsabilités

• Develop B2B/B2C commercial strategies to hit revenue and gross margin targets.
• Oversee key retail accounts, partner commercial terms, listing strategies, and in-store execution standards.
• Manage budget allocation for B2C retail and activations, including location selection and operational frameworks.
• Lead, coach, and set KPIs for the channel executive team; conduct high-level reviews and field audits.
• Work with internal teams to align on business targets and resolve operational, financial, or account issues.

Connaissances

Sales experience

Channel management

Leadership

B2B/B2C

Formation

Bachelor's degree in Business/Marketing/Retail Management

Outils

MS Office (Excel)

Google Workspace

Description du poste

We are seeking a Sales/Commercial Manager (Trade & Retail) to lead our offline commercial channels across B2B retail accounts, direct retail, and physical activations. You will own channel revenue growth, trade planning, channel profitability, and team governance.

Responsibilities:

• Strategy & Profitability: Develop B2B/B2C commercial strategies to hit revenue and gross margin targets; manage trade budgets, promotional spend, and event ROI.
• B2B Key Accounts: Oversee key retail accounts, partner commercial terms, listing strategies, promotional calendars, and in-store execution standards.
• B2C Retail & Activations: Manage budget allocation, location selection, and operational frameworks for physical retail and brand activations.
• Team Governance: Lead, coach, and set KPIs for the channel executive team; conduct high-level reviews and periodic field audits.
• Cross-Functional Alignment: Work with internal teams to align on business targets and resolve operational, financial, or account issues.

Qualifications:

• Education: Bachelor’s Degree in Business Management, Retail Management, Marketing, or a related field.
• Experience: 4–5 years in sales, retail, or business development, with at least 2 years in a supervisory/managerial role (FMCG, beauty, or consumer goods preferred).
• Skills: Strong commercial acumen (trade margins, promotional mechanics, channel P&L); solid background in B2B key account management and B2C retail/events.
• Tools & Mobility: Proficient in MS Office (advanced Excel) or Google Workspace; willing to travel for account meetings, retail visits, and activations as required.

This is an opportunity for a commercially driven leader to take ownership of both B2B and B2C retail sales channels, work directly with Senior Management, and play a key role in shaping the Company’s retail growth strategy. Best for those who are interested to work in a growing SME business.