Commercial Manager (Trade & Retail)

Dibsy Global Enterprise; Shah Alam; On-site; MYR 140,000 - 220,000; Full time

Job summary

Dibsy Global Enterprise is seeking a Commercial Manager (Trade & Retail) to lead offline channels across B2B retail accounts, direct retail, and physical activations. You will own channel revenue growth, trade planning, and profitability while governing the regional team.

The role requires a Bachelor’s Degree in Business/Marketing and 4–5 years in sales or retail, with at least 2 years in a supervisory capacity.

Qualifications

• Bachelor’s degree in business/related field.
• 4–5 years in sales, retail, or business development.
• 2+ years in supervisory/managerial role (FMCG preferred).
• Strong commercial acumen with trade margins and P&L.
• Experience in B2B key accounts and B2C retail/events.

Responsibilities

• Develop B2B/B2C commercial strategies to hit revenue and gross margin targets.
• Oversee key retail accounts, partner commercial terms, listing strategies and in-store execution.
• Manage budgets for B2B/B2C, promotions, and event ROI.
• Lead channel executive team, coach, and set KPIs; conduct field audits.
• Collaborate with internal teams to meet targets and resolve issues.

Skills

Commercial acumen

B2B key accounts

B2C retail & events

Trade margins

Promotional mechanics

Channel P&L

Education

Bachelor’s Degree in Business/Marketing

Tools

MS Office (Advanced Excel)

Google Workspace

Job description

About the Role:

We are seeking a Commercial Manager (Trade & Retail) to lead our offline commercial channels across B2B retail accounts, direct retail, and physical activations. You will own channel revenue growth, trade planning, channel profitability, and team governance.

What You’ll Be Responsible For:

Strategy & Profitability: Develop B2B/B2C commercial strategies to hit revenue and gross margin targets; manage trade budgets, promotional spend, and event ROI.

B2B Key Accounts: Oversee key retail accounts, partner commercial terms, listing strategies, promotional calendars, and in-store execution standards.

B2C Retail & Activations: Manage budget allocation, location selection, and operational frameworks for physical retail and brand activations.

Team Governance: Lead, coach, and set KPIs for the channel executive team; conduct high-level reviews and periodic field audits.

Cross-Functional Alignment: Work with internal teams to align on business targets and resolve operational, financial, or account issues.

What We’re Looking For

Education: Bachelor’s Degree in Business Management, Retail Management, Marketing, or a related field.

Experience: 4–5 years in sales, retail, or business development, with at least 2 years in a supervisory/managerial role (FMCG, beauty, or consumer goods preferred).

Skills: Strong commercial acumen (trade margins, promotional mechanics, channel P&L); solid background in B2B key account management and B2C retail/events.

Tools & Mobility: Proficient in MS Office (advanced Excel) or Google Workspace; willing to travel for account meetings, retail visits, and activations as required.

Why Join Us?

This is an exciting opportunity for a commercially driven leader to take ownership of both B2B and B2C sales channels, work directly with Senior Management, and play a key role in shaping the Company’s retail growth strategy.

Health & Beauty Retail 11-50 employees

The Raw. is a leading Malaysian beauty brand where pharmaceutical science meets skincare. Founded on the principles of safety, quality, and efficacy, we specialize in an active-concentrated approach to help our users achieve their skin goals effectively.

As a rapidly growing brand, our footprint spans major retail giants such as Guardian and AEON Wellness, and we maintain a dominant presence across top e-commerce platforms, including TikTok, Shopee, and Lazada.

The Raw. is a leading Malaysian beauty brand where pharmaceutical science meets skincare. Founded on the principles of safety, quality, and efficacy, we specialize in an active-concentrated approach to help our users achieve their skin goals effectively.

As a rapidly growing brand, our footprint spans major retail giants such as Guardian and AEON Wellness, and we maintain a dominant presence across top e-commerce platforms, including TikTok, Shopee, and Lazada.