Modern Trade Commercial Director

One Belian Seed PLT; Subang Jaya; On-site; MYR 180,000 - 320,000; Full time

Job summary

One Belian Seed PLT is seeking a commercially driven Head of Modern Trade / Commercial Director in Malaysia to accelerate growth across Modern Trade and Convenience Store channels. This role requires an entrepreneurial, hands-on leader with a proven ability to secure product listings and open new accounts.

You will lead from the front, craft the commercial strategy, drive sell-in and sell-out performance, and build the capabilities to scale the business with major retail partners.

Qualifications

• Proven track record in securing product listings and opening new accounts.
• Experience building a channel or portfolio from a low base.
• Established network of retail buyers, category managers and decision-makers across major retail chains and convenience store operators.
• Track record of negotiating commercial agreements and converting opportunities into sustainable revenue.

Responsibilities

• Develop and execute the commercial growth strategy for Modern Trade and Convenience Store channels
• Personally identify, pursue and secure new business opportunities, key accounts and distribution partnerships
• Drive revenue growth through new account acquisition, expanded product distribution, increased sales velocity and improved account penetration
• Build a robust sales pipeline, translate opportunities into confirmed business and deliver agreed sales and profitability targets
• Leverage an established network of retail buyers, category managers and key decision-makers to secure product listings and expand market presence
• Lead negotiations on product listings, pricing, trade terms, promotional funding, rebates, margins and annual trading agreements
• Develop and manage relationships with major supermarket, hypermarket, minimarket and convenience store chains
• Personally lead critical customer meetings, pitch products, negotiate deals and close commercial opportunities
• Take direct ownership of key accounts and strategic customer relationships
• Manage the commercial P&L, including net sales, gross margin, trade spend, promotional ROI and customer profitability

Job description

We are seeking a commercially driven, entrepreneurial and hands-on Head of Modern Trade / Commercial Director to accelerate the company's growth across Modern Trade (MT) and Convenience Store (CVS) channels. This is a business-building role for a proven commercial leader with an established network of key retail buyers, category managers and decision-makers across major retail chains and convenience store operators. The successful candidate must have a demonstrable track record of personally securing product listings, opening new accounts, negotiating commercial agreements and converting opportunities into sustainable sales revenue. Beyond setting commercial strategy, the individual must be prepared to lead from the front — winning new business, developing distribution, driving sell-in and sell-out performance, and building the commercial capabilities required to scale the business.

Key responsibilities

Develop and execute the commercial growth strategy for Modern Trade and Convenience Store channels

Personally identify, pursue and secure new business opportunities, key accounts and distribution partnerships

Drive revenue growth through new account acquisition, expanded product distribution, increased sales velocity and improved account penetration

Build a robust sales pipeline, translate opportunities into confirmed business and deliver agreed sales and profitability targets

Leverage an established network of retail buyers, category managers and key decision-makers to secure product listings and expand market presence

Lead negotiations on product listings, pricing, trade terms, promotional funding, rebates, margins and annual trading agreements

Develop and manage relationships with major supermarket, hypermarket, minimarket and convenience store chains

Personally lead critical customer meetings, pitch products, negotiate deals and close commercial opportunities

Take direct ownership of key accounts and strategic customer relationships

Manage the commercial P&L, including net sales, gross margin, trade spend, promotional ROI and customer profitability

What we are looking for

Demonstrable track record of personally securing product listings and opening new accounts

Proven experience in building a channel, business or product portfolio from a low base

Established network of retail buyers, category managers and decision-makers across major retail chains and convenience store operators

Track record of negotiating commercial agreements and converting opportunities into sustainable sales revenue

Experience driving revenue growth through new account acquisition, expanded product distribution and improved account penetration

Ability to lead from the front, winning new business and developing distribution

Experience managing commercial P&L and delivering quantifiable revenue growth and profitability improvements

Ability to build, coach and develop a high-performing sales and key account management tea