Sales Manager

FORWARDLOG AUTOMATION; Penang; On-site; MYR 120,000 - 180,000; Full time

Job summary

Forwardlog Automation in Penang, Malaysia, is seeking a results-driven Sales Manager to spearhead our Warehouse Automation Solutions growth, drive new business, manage key accounts, and lead complex solution sales cycles involving robotics, WMS integration, and intralogistics automation.

You will collaborate with engineering and presales, develop ROI-driven proposals, and negotiate contracts while traveling as required to key customers and exhibits.

Qualifications

• 3–5 years of B2B solution sales experience in warehouse automation or intralogistics.
• Proven track record in managing long and complex sales cycles.
• Strong commercial negotiation and contract management skills.
• Experience working with cross-functional technical teams.
• Willingness to travel as required.

Responsibilities

• Identify, develop, and close new business opportunities in warehouse automation and intralogistics solutions.
• Develop strategic sales plans to achieve revenue and margin targets.
• Build and maintain a strong sales pipeline through prospecting, networking, and industry engagement.
• Expand market penetration across retail, e-commerce, manufacturing, FMCG, and 3PL sectors.
• Lead consultative sales engagements, understanding customer operational challenges and proposing tailored automation solutions.
• Coordinate with engineering, presales, and technical teams to develop system designs, proposals, and ROI justifications.
• Manage long and complex sales cycles, including technical presentations, site visits, proof-of-concepts, and tender submissions.
• Negotiate commercial terms and manage contract closure.

Skills

B2B sales

Negotiation

Account management

Cross-functional teamwork

Travel willingness

Education

Bachelor’s Degree in Engineering, Supply Chain, CS, Business, or related field

Job description

Forwardlog Automation has over two decades of extensive experience in logistics, logistics automation, and industrial automation. We focus on designing, manufacturing, and installing cutting-edge automation equipment and systems and have successfully served numerous Fortune 500 companies and global leaders in various industries.

We are seeking a results-driven Sales Manager to lead the growth of our Warehouse Automation Solutions business. The role is responsible for driving new business development, managing key accounts, and leading complex solution sales cycles involving robotics, sorting, WMS integration, conveyor systems, and end-to-end intralogistics automation.

Key Responsibilities:

1. Business Development & Revenue Growth

Identify, develop, and close new business opportunities in warehouse automation and intralogistics solutions.

Develop strategic sales plans to achieve revenue and margin targets.

Build and maintain a strong sales pipeline through prospecting, networking, and industry engagement.

Expand market penetration across retail, e-commerce, manufacturing, FMCG, and 3PL sectors.

2. Solution Selling & Account Management

Lead consultative sales engagements, understanding customer operational challenges and proposing tailored automation solutions.

Coordinate with engineering, presales, and technical teams to develop system designs, proposals, and ROI justifications.

Manage long and complex sales cycles, including technical presentations, site visits, proof-of-concepts, and tender submissions.

Negotiate commercial terms and manage contract closure.

3. Stakeholder & Relationship Management

Build strong relationships with C-level executives, operations directors, supply chain heads, and warehouse managers.

Act as the primary point of contact for key accounts and strategic partners.

Monitor market trends, competitor activities, and emerging technologies in warehouse automation.

Participate in exhibitions, industry events, and customer seminars.

Requirements

Bachelor’s Degree in Engineering, Supply Chain, Computer Science, Business, or related field.

3 - 5 years of B2B solution sales experience, preferably in warehouse automation, intralogistics, robotics, WMS, ERP, or material handling systems.

Proven track record in managing long and complex sales cycles.

Strong commercial negotiation and contract management skills.

Experience working with cross-functional technical teams.

Willingness to travel as required.