Sales Manager

Crowne Plaza Penang Straits City; Butterworth; On-site; MYR 89,000 - 134,000; Full time

Job summary

Crowne Plaza Penang Straits City is seeking a passionate Sales Manager to join our Commercial team. You will develop new business, strengthen key client relationships and drive revenue across hotel market segments, working with the Director of Sales & Marketing and other departments to maximize opportunities and grow market presence.

This role calls for hands-on account management, regular sales calls, proposals, and negotiations, plus collaboration with Revenue, Reservations, Events, F&B and

Qualifications

• Diploma or Degree in Sales & Marketing, Hospitality, Business Administration or a related field.
• Minimum 2–3 years of hotel sales experience, preferably in a 4- or 5-star hotel.
• Strong knowledge of the Penang/Northern Region corporate and business market.
• Proven ability to develop new business and maintain strong client relationships.
• Strong communication, presentation and negotiation skills.
• Proficient in Microsoft Office; hotel sales systems experience would be an advantage.

Responsibilities

• Develop and maintain strong relationships with corporate accounts, business partners, travel agents and other key clients.
• Proactively identify and secure new business opportunities.
• Conduct regular sales calls, client meetings, presentations, site inspections and hotel familiarisation visits.
• Manage assigned accounts and develop strategies to increase revenue and market share.
• Negotiate rates and commercial terms within established hotel guidelines.
• Follow up on enquiries, proposals and potential business opportunities.
• Monitor competitor activities, market trends and business developments within Penang and the Northern Region.
• Participate in networking events, trade shows and sales activities to strengthen the hotel's market presence.
• Work closely with Revenue, Reservations, Events, F&B and Front Office teams to maximise revenue opportunities.
• Maintain accurate sales activities, account information, forecasts and reports.
• Support the Director of Sales & Marketing in implementing the hotel's overall sales strategy and achieving revenue targets.

Skills

Negotiation

Communication

Presentation

Relationship building

Education

Diploma or Degree in Sales & Marketing, Hospitality, Business Administration or a related field

Tools

Microsoft Office

Hotel sales systems

Job description

We are looking for a passionate and results-driven Sales Manager to join our Commercial team.

In this role, you will be responsible for developing new business opportunities, strengthening key client relationships and driving revenue across the hotel's key market segments. You will work closely with the Director of Sales & Marketing and other hotel departments to maximise business opportunities and grow our market presence.

Your Day to Day

Develop and maintain strong relationships with corporate accounts, business partners, travel agents and other key clients.

Proactively identify and secure new business opportunities.

Conduct regular sales calls, client meetings, presentations, site inspections and hotel familiarisation visits.

Manage assigned accounts and develop strategies to increase revenue and market share.

Negotiate rates and commercial terms within established hotel guidelines.

Follow up on enquiries, proposals and potential business opportunities.

Monitor competitor activities, market trends and business developments within Penang and the Northern Region.

Participate in networking events, trade shows and sales activities to strengthen the hotel's market presence.

Work closely with Revenue, Reservations, Events, F&B and Front Office teams to maximise revenue opportunities.

Maintain accurate sales activities, account information, forecasts and reports.

Support the Director of Sales & Marketing in implementing the hotel's overall sales strategy and achieving revenue targets.

What We Need From You

Diploma or Degree in Sales & Marketing, Hospitality, Business Administration or a related field.

Minimum 2-3 years of relevant hotel sales experience, preferably within a 4- or 5-star hotel.

Strong knowledge of the Penang/Northern Region corporate and business market would be an advantage.

Proven ability to develop new business and maintain strong client relationships.

Strong communication, presentation and negotiation skills.

Good commercial awareness with a results-oriented mindset.

Proficient in Microsoft Office; experience with hotel sales systems would be an advantage.

Fluent in English and Bahasa Malaysia; additional languages are an advantage.