Director of Sales & Marketing

Crowne Plaza Penang Straits City; Butterworth; On-site; MYR 180,000 - 300,000; Full time

Job summary

Crowne Plaza Penang Straits City in Butterworth, Malaysia, is seeking a Director of Sales & Marketing to lead the commercial strategy and elevate revenue across all market segments. You will build and execute strategic sales and marketing plans, mentor the sales team, manage key accounts, and collaborate with Revenue Management to optimize pricing and positioning.

The role requires a degree in Sales & Marketing or Hospitality, proven leadership in hotel sales, and strong relationships

Qualifications

• Degree or Diploma in Sales & Marketing, Hospitality, Business Administration or a related discipline.
• Strong leadership experience in hotel Sales & Marketing, preferably within an international hotel brand.
• Proven track record in driving revenue, developing key accounts and leading high-performing commercial teams.

Responsibilities

• Develop and execute strategic sales & marketing plans to achieve revenue targets across all market segments.
• Lead, mentor, and drive performance of the Sales team to maximize productivity and results.
• Identify new business opportunities, partnerships, and key accounts to grow market share.
• Manage corporate, MICE, leisure, and group segments effectively.
• Collaborate closely with Revenue Management and Marketing to optimize pricing and positioning.
• Maintain strong relationships with key clients, stakeholders, and industry partners.
• Monitor market trends, competitor activities, and adjust strategies accordingly.
• Prepare and manage sales budgets, forecasts, and performance reports.
• Represent the hotel at industry events, trade shows, and networking functions.

Skills

Leadership

Sales strategy

Key accounts

Team management

Hospitality knowledge

Negotiation

Education

Degree in Sales & Marketing

Hospitality Management

Tools

CRM software

MS Office

Job description

Are you a dynamic sales leader with a passion for driving revenue and building high-performing teams? We are seeking an experienced Director of Sales & Marketing to lead the commercial strategy and elevate business performance at Crowne Plaza Penang Straits City.

Key Responsibilities

Develop and execute strategic sales & marketing plans to achieve revenue targets across all market segments

Lead, mentor, and drive performance of the Sales team to maximize productivity and results

Identify new business opportunities, partnerships, and key accounts to grow market share

Manage corporate, MICE, leisure, and group segments effectively

Collaborate closely with Revenue Management and Marketing to optimize pricing and positioning

Maintain strong relationships with key clients, stakeholders, and industry partners

Monitor market trends, competitor activities, and adjust strategies accordingly

Prepare and manage sales budgets, forecasts, and performance reports

Represent the hotel at industry events, trade shows, and networking functions

To perform other tasks as assigned by the management

Requirements

Degree or Diploma in Sales & Marketing, Hospitality, Business Administration or a related discipline.

Strong leadership experience in hotel Sales & Marketing, preferably within an international hotel brand.

Proven track record in driving revenue, developing key accounts and leading high-performing commercial teams.

Strong understanding of the Penang and Northern Region business, corporate and MICE markets would be an advantage.

Strong commercial acumen, strategic thinking and analytical capability.

Excellent communication, presentation, negotiation and stakeholder-management skills.

Ability to build effective relationships with owners, corporate clients, business partners and internal stakeholders.