Sales Executive

Khind Holdings Berhad; Shah Alam; On-site; MYR 60,000 - 120,000; Full time

Job summary

Khind Holdings Berhad in Shah Alam is seeking a results-driven Sales Executive / Business Development Executive to drive sales growth, build partnerships, and expand market opportunities across our channels.

You will work with partners and internal teams to maximise sales performance, deliver profitable growth, and turn opportunities into tangible results through effective strategies and strong relationships.

Responsibilities

• Drive sales growth and expand market opportunities across assigned territories.
• Develop and maintain strong partnerships with dealers, distributors, and customers.
• Identify new business opportunities, channels, and markets to broaden reach.
• Negotiate pricing, terms, promotions, and commercial agreements with partners.
• Coordinate with Marketing, Product, and Supply Chain to support launches and campaigns.
• Analyze market trends and customer needs to shape sales strategies.
• Visit customers, review performance, and ensure high levels of customer satisfaction.
• Represent the company at exhibitions, roadshows, and events as required.

Skills

Sales

Business Development

Negotiation

Market Analysis

Relationship Management

Job description

We are looking for a results-driven and commercially minded Sales Executive / Business Development Executive to join our growing team.

In this role, you will be responsible for driving sales growth, developing strong business partnerships, and expanding market opportunities across assigned territories and channels. You will work closely with our business partners, internal commercial teams, and cross-functional stakeholders to maximise sales performance, strengthen market presence, and achieve our business objectives.

This is an exciting opportunity for someone who enjoys meeting customers, developing new business, negotiating deals, analysing market trends, and turning opportunities into results.

Key Responsibilities:

1. Drive Sales & Business Growth

• Develop and execute effective sales strategies to achieve sales, revenue, and profitability targets.
• Manage and grow assigned territories, accounts, dealers, distributors, retailers, or business partners.
• Identify and develop new business opportunities, customers, channels, and markets to expand the company's presence.
• Build strong, long-term relationships with key business partners and customers.

2. Develop the Market & Identify Opportunities

• Analyse market trends, consumer behaviour, competitor activities, pricing, and product movements to identify business opportunities.
• Gather market intelligence and translate insights into actionable sales strategies.
• Identify gaps in the market and recommend opportunities for new products, promotions, channels, or customer segments.
• Monitor competitor products, pricing, promotions, and distribution strategies.

3. Manage Business Partners & Key Accounts

• Maintain strong relationships with dealers, distributors, retailers, key accounts, and other business partners.
• Conduct regular customer visits and business reviews to understand customer needs and identify opportunities for growth.
• Negotiate pricing, promotions, trade terms, sales campaigns, and commercial agreements with business partners.
• Ensure effective execution of promotional campaigns and sales initiatives at the ground level.
• Track sales performance, KPIs, sell-in/sell-out performance, inventory levels, and market coverage.
• Analyse sales results and proactively recommend corrective actions where required.
• Prepare sales forecasts, business reports, market updates, and performance reviews for management.
• Ensure sales activities are aligned with company targets, budgets, and profitability objectives.

5. Product & Category Management

• Develop strong knowledge of the company's consumer electronics and home appliance products, including product features, benefits, positioning, and competitive advantages.
• Work closely with Product and Marketing teams to support new product launches, product campaigns, and market activation.
• Provide market and customer feedback to internal teams to support future product and business development.

6. Cross-Functional Collaboration

• Work closely with Marketing, Product Management, Supply Chain, Finance, Customer Service, and other relevant teams to ensure smooth execution of sales initiatives.
• Coordinate closely with internal stakeholders on product availability, promotions, pricing, forecasting, and customer requirements.
• Contribute to continuous improvement of sales processes and commercial strategies.

7. Customer Experience

• Act as a key point of contact for customers and business partners.
• Resolve customer issues, enquiries, and complaints promptly and professionally.
• Ensure a high level of customer satisfaction while balancing customer needs with company policies and commercial objectives.

8. Other Responsibilities

• Participate in exhibitions, roadshows, product launches, customer events, and other sales or marketing activities when required.
• Undertake any other duties and responsibilities assigned by management from time to time.