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Top Fruits Sdn Bhd is seeking a results-driven Sales Executive to grow the local market in Kajang and beyond. You will drive new business, manage end-to-end client relationships, and implement strategic sales plans across wholesale and retail channels.
The ideal candidate has 3+ years in FMCG sales, a network in local fruit supply chains, and knowledge of durian varieties and fresh vs frozen products. Travel domestically and collaborate with marketing and government bodies as needed.
We are seeking a dynamic, results-driven Sales Executive to drive business growth locally. In this role, you will be responsible for expanding our customer base, managing end-to-end client relationships, and executing strategic sales plans. The ideal candidate will have experience handling B2B client coordinates leveraging government networking channels to maximize market opportunities.
Key Responsibilities
New Business Development: Identify potential local markets, establish contact, and build strong relationships with prospective customers.
Account Management: Cultivate robust relationships with new clients while maintaining existing accounts through regular coordination, samples, deliveries, and documentation.
Sales & Revenue Growth: Develop and implement distinct sales strategies for wholesale distributors (bulk volume) and retail channels (high margin), maximizing the movement of both premium fresh fruits and processed downstream products.
Market Intelligence: Monitor market trends, track competitor movements, and conduct customer surveys to identify growth opportunities.
Marketing Collaboration: Work closely with the marketing team to align efforts in promoting products, services, and new product launches to existing clients.
Events & Networking: Coordinate and actively participate in local exhibitions and trade fairs.
Government Liaison: Attend business networking events to build and maintain strategic relationships with government bodies, including MATRADE and the Federal Agriculture Marketing Authority (FAMA).
Financial Oversight: Monitor accounts receivable and ensure prompt payment collection from clients.
Administrative Excellence: Suggest price reviews based on structured customer feedback, maintain systematic filing of signed contracts/agreements, and undertake ad-hoc tasks as required.
Experience & Qualifications
Education: Profession Certificate, Diploma or Bachelor’s Degree in Business, Marketing, Agriculture Business, Food Science, or a related field.
Experience: Minimum of 3 years of sales or business development experience, ideally within the FMCG, fresh produce, frozen food, or food manufacturing industries.
Network: An existing network of contacts within local supermarket chains, fruit wholesalers, hotels, bakeries, or central kitchens is highly advantageous.
Product Knowledge: Basic understanding of durian varieties (e.g., Musang King, D24, IOI) and the differences in handling fresh vs. frozen agricultural products.
Channel Management: Proven ability to manage B2B wholesale relationships while understanding B2C retail dynamics and promotional strategies.
Financial Literacy: Strong negotiation skills with a solid understanding of credit terms, profit margins, and payment collection practices.
Soft Skills & Attributes
Seasonal Adaptability: High resilience and problem-solving skills to handle the high-pressure, fast-paced nature of peak durian seasons.
Communication: Fluency in local languages (English, Bahasa Melayu, and Mandarin/local dialects are highly preferred to communicate effectively with diverse wholesale vendors and orchard partners).
Flexibility & Adaptability: Willing to travel domestically.
Your application will include the following questions:
We are a food processing and exporting company dealing mainly with the tropical fruits especially on durians (king of the fruits), Jackfruits, Mangosteen and more tropical fruits. We also venture into downstrean products of durians such as durian mooncake, durian pastry, durian spread, durian ice cream, durian pancake, frozen durian pulp, frozen whole durian, fresh durian and minimal process durian packaging.
We are a food processing and exporting company dealing mainly with the tropical fruits especially on durians (king of the fruits), Jackfruits, Mangosteen and more tropical fruits. We also venture into downstrean products of durians such as durian mooncake, durian pastry, durian spread, durian ice cream, durian pancake, frozen durian pulp, frozen whole durian, fresh durian and minimal process durian packaging.