Sales & Business Development Executive — Fresh Produce
Athera Wildsource is seeking an experienced, proactive sales professional to establish and grow local sales of durian, pineapple and other agricultural produce. The role starts in November 2026, with an immediate priority to secure buyers for the upcoming durian harvest. Alongside seasonal sales, the successful candidate will develop reliable sales channels and repeat customers for our wider produce offering. This is a hands-on role requiring someone who can identify buyers, open doors, negotiate sales and follow through independently. They will work closely with the Head of Marketing, farm operations, and finance and accounts teams to align sales with product positioning, harvest availability, operational capacity and cash flow requirements.
Key responsibilities
- Identify and approach buyers for the December durian harvest, prioritising opportunities that can convert into paid orders within the harvest window.
- Establish sales channels across Pahang and Kuala Lumpur/Klang Valley, including wholesalers, distributors, fruit retailers, restaurants, hotels and other suitable buyers.
- Build a dependable base of repeat customers for durian, pineapple and other available produce.
- Develop and maintain a practical sales plan based on confirmed harvest schedules, quantities, grades and market demand.
- Arrange samples and buyer visits, prepare quotations, negotiate within agreed pricing and credit limits, and secure orders.
- Monitor market prices and recommend prices and sales channels that support sales volumes and protect margins.
- Confirm product availability, specifications and fulfilment arrangements with the farm operations team before committing to customers.
- Coordinate confirmed orders with the operational team, including packing, collection or delivery, and timing.
- Work closely with finance and accounts to track cash flow from produce sales, providing timely updates on confirmed orders, expected receipts, payment terms and overdue balances.
- Maintain clear records of prospects, orders, customer terms, sales and collections.
About you
- At least three years of relevant sales or business development experience, including direct experience selling fresh produce or other perishable food products.
- Demonstrated ability to secure new customers and generate repeat orders.
- Existing relationships with produce buyers in Pahang and/or Klang Valley strongly preferred, particularly durian buyers.
- Practical understanding of seasonal supply, grading, ripeness, shelf life, delivery requirements and rejection risks.
- Able to begin approaching buyers promptly upon joining.
- Independent, resourceful and comfortable building sales within a developing business.
- Sound commercial judgement and confidence negotiating prices and payment terms.
- Comfortable maintaining sales and collections forecasts and working with finance and accounts.
- Organised and responsive, with strong follow-through from initial enquiry to payment.
- Proficient in Bahasa Malaysia and English, valid driving licence, access to a vehicle and willingness to travel regularly.
About us
Athera Wildsource Sdn Bhd is seeking an experienced, proactive sales professional to establish and grow local sales of durian, pineapple and other agricultural produce.