Sales Engineer

TMEIC Asia; Johor; On-site; MYR 60,000 - 90,000; Full time

Job summary

TMEIC Asia seeks a Sales Engineer for Malaysia (Johor) to drive regional growth by managing key accounts, developing new opportunities, and building strong relationships with EPCs, OEMs, and system integrators. The role covers market development, account penetration, and end-to-end sales cycles for core and new growth products.

The ideal candidate has 5+ years in B2B industrial sales, a degree in Electrical Engineering or Power Electronics, and established connections in Malaysia’s industrial

Qualifications

• Minimum 5 years of relevant B2B industrial sales experience.
• Diploma or Bachelor's Degree in Electrical Engineering, Power Electronics, with additional knowledge in Business Administration or Marketing preferred.
• Proven experience in Malaysia industrial markets.
• Strong exposure to EPC, OEM and end-user sales.
• Experience in electrical equipment, motors, drives, automation, power systems, UPS, energy or related industrial products preferred.
• Existing relationships with major Malaysia industrial customers and EPCs would be an advantage.
• Experience selling technically complex/high-value capital equipment.

Responsibilities

• Develop and execute strategic account plans for major Malaysia customers.
• Identify and develop new customers in targeted industries including ONG, Chemical, Petrochemical, Cement, Metal, Pulp & Paper and others.
• Build target-account lists, cold calls, customer visits, seminars, networking to create opportunities.
• Establish relationships with EPCs, engineering consultants and system integrators.
• Track projects from FEED to EPC and execution stages; influence specifications and product selection.

Skills

B2B sales

Account management

Communication skills

English proficiency

Customer relationship

Education

Electrical Eng. or Power Electronics degree

Job description

About company : TMEIC (Toshiba Mitsubishi-Electric Industrial Systems Corporation) is a global engineering company. TMEIC Asia Pte Ltd is the regional hub for TMEIC’s business across Southeast Asia, delivering advanced motor, drive, power electronics, UPS, renewable energy, BESS, and industrial solutions. Based in Singapore, TMEIC Asia supports customers, EPCs, OEMs, and partners across key industries, driving energy efficiency, digitalization, reliability, and sustainable industrial growth.

Sales Engineer – Malaysia, Location : Johor

Key Account Management | New Account Development | EPC & OEM Management

Job Purpose

Responsible for developing TMEIC's business in Malaysia by managing strategic key accounts, creating new customer opportunities, and establishing strong relationships with EPCs, OEMs, consultants and system integrators.

Responsible for developing TMEIC's business in Malaysia by managing strategic key accounts, creating new customer opportunities, and establishing strong relationships with EPCs, OEMs, consultants and system integrators.

The Sales Engineer will drive the complete sales cycle from market development → account penetration → opportunity creation → technical/commercial proposal → order acquisition, covering both TMEIC's core businesses and new growth products.

Key Responsibilities:

1.Key Account Management

• ·Develop and execute strategic account plans for major Malaysia customers.
• ·Establish strong relationships with decision makers, influencers, engineering, procurement and management within key accounts.
• ·Identify customer investment plans, expansion projects, plant upgrades and replacement/retrofit opportunities.
• ·Conduct regular customer visits and business reviews.
• ·Maintain an updated Key Account Plan including opportunities, project value, competitors, decision makers and next actions.
• ·Increase TMEIC's share of business within existing strategic accounts.

2. New / Potential Account Creation

• ·Identify and develop new customers in targeted industries ONG, Chemical, Petrochemical, Cement, Metal,Pulp & Paper and Other GI industries.
• ·Build a target-account list and systematically convert prospects into qualified opportunities.
• ·Conduct cold calls, customer visits, seminars, networking and industry events to establish new relationships.
• ·Identify customer pain points and match them with appropriate TMEIC solutions.
• ·Creation of a measurable number of new qualified accounts and sales opportunities every quarter.

3. EPC & OEM Development

• ·Develop strong relationships with major EPCs, engineering consultants and system integrators.
• ·Identify and prioritize Top EPC target accounts.
• ·Establish relationships with EPC management, engineering, procurement and project teams.
• ·Register TMEIC as an approved/vendor-listed supplier where applicable.
• ·Track upcoming projects at the FEED, tender, EPC and execution stages.
• ·Influence specifications and product selection at the early project stage.
• ·Develop TMEIC into the preferred solution/vendor for relevant projects.
• ·Coordinate with TMEIC engineering and product teams for technical proposals.
• ·Monitor competitor positioning and EPC procurement strategy.

Qualifications & Experience

• Minimum 5 years of relevant B2B industrial sales and/or business development experience, preferably within an engineering, manufacturing, automation, or related industrial environment. Senior Sales Engineer level may be considered for candidates with more extensive relevant experience and proven capabilities.
• Diploma or Bachelor's Degree in Electrical Engineering, Power Electronics, with additional qualifications or knowledge in Business Administration or Marketing preferred.
• Proven experience in Malaysia industrial markets.
• Strong exposure to EPC, OEM and end-user sales.
• Experience in electrical equipment, motors, drives, automation, power systems, UPS, energy or related industrial products preferred.
• Existing relationships with major Malaysia industrial customers and EPCs would be a strong advantage.
• Experience selling technically complex/high-value capital equipment.

·Must be a self-motivated individual, enthusiastic, strong sense of ownership , accountability and eager to cultivate new accounts.

·Must possess robust communication skills that enable them to engage and establish relationships with individuals at all levels within the industry.

·Excellent command of written and spoken Business English, with strong communication and presentation skill.

·Must possess a personal car and valid driving license.

Note:

• Please be informed that this position is for the Malaysia operation, and candidates living in Johor will be given priority.