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KUKA Robot Automation (M) Sdn. Bhd. is seeking a driven Sales Engineer (Robotics & Automation) to drive new business, manage customer relationships, and promote KUKA robotics solutions across industries. You will support customers through the sales cycle and collaborate with engineering, service, and marketing teams to deliver value.
The role emphasizes solution selling, strong communication, and travel across Malaysia to meet clients and showcase capabilities in a fast-paced environment.
About the Role We are seeking a driven and customer-focused Sales Engineer (Robotics & Automation) to join our growing team. In this role, you will be responsible for developing new business opportunities, managing customer relationships, and promoting KUKA's industry-leading robotics and automation solutions. You will work closely with customers across various industries to understand their operational challenges, recommend suitable automation solutions, and support them throughout the sales cycle. This is an exciting opportunity to be part of a global technology leader driving the future of smart manufacturing and Industry 4.0.
Key Responsibilities
Business Development: Identify, develop, and expand new business opportunities within assigned industries and territories.
Customer Relationship Management: Build and maintain strong relationships with existing and prospective customers to drive long-term business growth.
Solution Selling: Understand customer requirements and recommend suitable robotics and automation solutions to meet their business needs.
Sales Pipeline Management: Manage sales opportunities from lead generation through proposal submission, negotiation, and project award.
Proposal & Tender Management: Prepare and follow up on quotations, sales proposals, and tenders while ensuring compliance with company policies and legal requirements.
Market Intelligence: Monitor market trends, competitor activities, and customer developments to identify growth opportunities.
CRM & Reporting: Maintain accurate customer information, opportunities, and sales activities within Salesforce or other CRM platforms.
Cross-Functional Collaboration: Work closely with engineering, project, service, and marketing teams to ensure successful solution delivery and customer satisfaction.
Post-Sales Support: Coordinate with internal teams to ensure timely delivery, project execution, and excellent customer experience.
Brand Ambassador: Represent KUKA professionally at customer meetings, exhibitions, industry events, and business development activities.
What We're Looking For
Diploma or Bachelor's Degree in Mechanical Engineering, Electrical & Electronic Engineering, Mechatronics, Automation Engineering, or a related discipline.
Minimum 2 years of sales, business development, or technical sales experience within industrial automation, machinery, manufacturing, engineering, or related industries.
Fresh graduates are welcomed to apply!
Knowledge of robotics, automation solutions, industrial machinery, or manufacturing processes is highly advantageous.
Strong communication, negotiation, and presentation skills with the ability to engage customers at all levels.
Customer-oriented with a passion for business development and solution selling.
Experience using CRM systems such as Salesforce is an advantage.
Willing to travel within Malaysia and support customers when required.
Self-motivated, results-driven, and capable of working independently in a fast-paced environment.
KUKA Robot Automation (M) Sdn. Bhd., located in the Selangor state of Malaysia, is the South East Asia Regional Office and the Technical Support Centre for KUKA Robot Group in Asia. KUKA Malaysia first started in with system partner in 1993. In order to provide effective and efficient support to our customers, KUKA Malaysia was incorporated in September 1999. The business scope covers design, fabrication, assembly, delivery, installation, testing, commissioning, training and production standby of robotic systems. KUKA Malaysia is able to providecomplete system solutions in all areas of robotic applications, including welding, handling, cutting, gluing, bending, palletizing etc.
Product & Services
INDUSTRIAL ROBOTS
KUKA builds jointed-arm robots for payloads from 3 kg to over 1000 kg.
CONTROLLERS
KUKA is pioneer of the PC controllers for robots.
SOFTWARE
KUKA is able to offer a diversity of software products that is unequalled anywhere in the world.
AND MORE
Linear units allow the robot to move along a horizontal axis, thereby extending the robot's work envelope.
ROBOT SYSTEMS
Special tasks call for special robots. Click here to explore the world of robot systems.
PRODUCT RANGE
As a robotics pioneer, the KUKA Robot Group is one of the leading suppliers of industrial robotics. KUKA today offers a uniquely wide range of industrial robots and robot systems, covering all common payload categories and robot types. This means that KUKA always offers you the robot that is exactly customized for your application and industry, for example six-axis robots of all sizes, palletizers, gantry robots, cleanroom robots, robots made of stainless steel, heat-resistant robots, SCARA robots orwelding robots.
For standard or shelf-mounted robots and heavy-duty versions, mounting is possible on the floor or on the ceiling, making them multifunctional and flexible. The modular structure of KUKA robots means they can quickly and easily be reconfigured for other tasks. All robots operate with a dependable PC-based control platform. This PC-based robot controller (KR C) allows you to use all the advantages of PC technology, such as remote diagnosis, Microsoft Windows interface, field bus, Soft PLC, OPC Server and much more.
The standards set here by KUKA have convinced robot users worldwide and have made KUKA a world leader in the field of industrial robots with PC-based controllers. Our robot product range is complemented by task-related additional applications and by so-called hub technologies, based on the intelligent networking of controllers. Irrespective of the individual technologies involved, KUKA's product portfolio is characterized by an integrated system philosophy, top safety and reliability, a uniform look and feel, common operator control devices, and consistent maintenance and upgrade concepts.
Finally, our international network of qualified system partners, robot integrators and system builders from the widest variety of industries serves to guarantee a robot solution, or a complete solution, that is exactly tailored to your requirements. We offer practical assistance in the implementation of your automation projects.
KUKA Robot Automation (M) Sdn. Bhd., located in the Selangor state of Malaysia, is the South East Asia Regional Office and the Technical Support Centre for KUKA Robot Group in Asia. KUKA Malaysia first started in with system partner in 1993. In order to provide effective and efficient support to our customers, KUKA Malaysia was incorporated in September 1999. The business scope covers design, fabrication, assembly, delivery, installation, testing, commissioning, training and production standby of robotic systems. KUKA Malaysia is able to providecomplete system solutions in all areas of robotic applications, including welding, handling, cutting, gluing, bending, palletizing etc.
Product & Services
INDUSTRIAL ROBOTS
KUKA builds jointed-arm robots for payloads from 3 kg to over 1000 kg.
CONTROLLERS
KUKA is pioneer of the PC controllers for robots.
SOFTWARE
KUKA is able to offer a diversity of software products that is unequalled anywhere in the world.
AND MORE
Linear units allow the robot to move along a horizontal axis, thereby extending the robot's work envelope.
ROBOT SYSTEMS
Special tasks call for special robots. Click here to explore the world of robot systems.
PRODUCT RANGE
As a robotics pioneer, the KUKA Robot Group is one of the leading suppliers of industrial robotics. KUKA today offers a uniquely wide range of industrial robots and robot systems, covering all common payload categories and robot types. This means that KUKA always offers you the robot that is exactly customized for your application and industry, for example six-axis robots of all sizes, palletizers, gantry robots, cleanroom robots, robots made of stainless steel, heat-resistant robots, SCARA robots orwelding robots.
For standard or shelf-mounted robots and heavy-duty versions, mounting is possible on the floor or on the ceiling, making them multifunctional and flexible. The modular structure of KUKA robots means they can quickly and easily be reconfigured for other tasks. All robots operate with a dependable PC-based control platform. This PC-based robot controller (KR C) allows you to use all the advantages of PC technology, such as remote diagnosis, Microsoft Windows interface, field bus, Soft PLC, OPC Server and much more.
The standards set here by KUKA have convinced robot users worldwide and have made KUKA a world leader in the field of industrial robots with PC-based controllers. Our robot product range is complemented by task-related additional applications and by so-called hub technologies, based on the intelligent networking of controllers. Irrespective of the individual technologies involved, KUKA's product portfolio is characterized by an integrated system philosophy, top safety and reliability, a uniform look and feel, common operator control devices, and consistent maintenance and upgrade concepts.
Finally, our international network of qualified system partners, robot integrators and system builders from the widest variety of industries serves to guarantee a robot solution, or a complete solution, that is exactly tailored to your requirements. We offer practical assistance in the implementation of your automation projects.