SALES DIRECTOR

Private Advertiser; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Job summary

Private Advertiser in Kuala Lumpur invites a dynamic Sales & Marketing Leader to drive enrolment growth for its language centre. You will design and execute revenue strategies, build partnerships with schools and corporate clients, and lead digital marketing campaigns to attract local and international students.

You will collaborate with academic and operations teams to align offerings with capacity, report monthly on targets, and mentor a sales force and agents to maximise registrations across

Qualifications

• Bachelor's Degree or Diploma in Business Administration, Marketing, Sales, Business Development or a related field.
• 5 - 8 years of relevant experience in sales, marketing or business development.
• Experience in language/education sector is a strong advantage.
• Proven experience in advertising campaigns for education-related services.
• Knowledge of digital marketing, social media, online advertising and lead generation.
• Strong sales, negotiation and interpersonal skills with ability to convert enquiries into enrolments.
• Self-motivated, proactive and results-oriented with leadership capabilities.
• Languages: Bahasa Malaysia, English and Mandarin.

Responsibilities

• Maximise revenue for the business.
• Set sales strategies to increase student enrolment and achieve revenue targets.
• Execute enrolment strategies for individual learners, B2B corporate accounts and foreign students.
• Report on monthly basis to management on meeting sales targets.
• Identify new business opportunities and develop partnerships with schools, universities and corporate clients.
• Pitch training solutions to corporate clients, government agencies, schools and universities.
• Identify and recruit sales agents for foreign student market.
• Plan and execute advertising and promotional campaigns for language courses.
• Manage digital marketing activities and lead generation.

Skills

Sales

Negotiation

Communication

Interpersonal skills

Lead generation

Digital marketing

Education

Bachelor's or Diploma in Business/Marketing

Tools

Facebook Ads

Instagram Ads

Website updates

Job description

We are part of a listed group in Malaysia located in Kuala Lumpur, providing education services.

We care for our people by creating a conducive work environment, nurturing them to their fullest potential and recognising their contribution. We seek qualified and dedicated candidates to join our team.

Responsibilities

• 1. Maximising revenue for the business.
• 2. Setting sales strategies to increase student enrolment and achieve the centre's revenue targets.
• 3. Execute comprehensive conversion and enrolment strategies for individual learners, B2B corporate accounts and foreign students to maximise student registration.
• 4. Report on monthly basis to management on meeting of sales targets.
• 5. For both local and foreign student market segment, identify new business opportunities and develop partnerships with schools, universities, corporate clients and other relevant organizations.
• 6. Work closely with academic team to pitch training solutions to corporate clients, government agencies, schools, universities and institutional partners.
• 7. Identify and recruit sales agents for the foreign student market.
• 8. Plan, manage and execute advertising and promotional campaigns to promote the centre's language courses and programmes, and create and coordinate marketing content, promotional materials, advertisements, posters, brochures and other publicity materials.
• 9. Manage digital marketing activities, including social media platforms, Facebook and Instagram advertisements, website updates, online promotions and lead generation.
• 10. Conduct market research and competitor analysis to identify market trends, customer needs and opportunities for business growth.
• 11. Work closely with the academic and operational teams to align marketing and sales activities with the centre's programmes and capacity.
• 12. Undertake any other matters as may be required by the management.

Expected Requirements

• 1. Bachelor's Degree or Diploma in Business Administration, Marketing, Sales, Business Development or a related field.
• 2. Minimum 5 - 8 years of relevant experience in sales, marketing or business development.
• 3. Hav experience working in a language centre, education centre, and private educational institution or training provider centre will be a strong advantage.
• 4. Proven experience in planning and executing advertising campaigns, particularly for education-related services.
• 5. Good knowledge of digital marketing, social media platforms, online advertising and lead generation.
• 6. Strong sales, negotiation, communication and interpersonal skills, with the ability to convert enquiries into actual student enrolments.
• 7. Self-motivated, proactive, independent and results-oriented, with good leadership and management capabilities.
• 8. Conversant in Bahasa Malaysia, English and Mandarin and able to communicate with a diverse student and client base.
• 1. Attention to details and have a well-organised approach to work.
• 2. Ability to demonstrate high standards of integrity and ethical practice in maintaining confidentiality and exercising discretion.
• 3. Able to prioritise and work well under pressure.
• 4. Pro-active, meticulous, confident and possess the drive for self development.