Revenue Manager

LBS Bina Group Berhad; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

LBS Bina Group Berhad is seeking a Revenue Management professional in Selangor to lead forecast, pricing, and distribution strategies across hotel channels. You will optimize BAR parity, drive website bookings, and collaborate with Sales & Marketing to maximize RevPAR and profitability.

The role requires strong analytics, proficiency in Excel and GA, and experience with OTA extranets and booking engines. A proactive, results-driven mindset is essential.

Qualifications

• Proficient in Microsoft Office and data analysis tools.
• Strong analytical mindset with excellent communication skills.
• Ability to lead cross-functional teams and manage stakeholders.
• Experience with hotel revenue management is preferred.
• Familiarity with OTA extranets and online distribution channels.

Responsibilities

• Maintain and develop the hotel website as a key source of bookings and revenue.
• Ensure BAR rate parity across online distribution channels.
• Manage and optimize all B2B and B2C distribution channels.
• Oversee revenue management programs to maximize revenue and profitability.
• Collaborate with the DOSM to plan and execute sales and marketing strategies.
• Review monthly room-night targets, budgets, and forecasts; take corrective actions.
• Check content accuracy on the website, channels, and third-party sites.
• Assist Sales/Reservations teams to increase website traffic and online sales.
• Use analytics to generate reports for DOSM and GM as required.
• Understand compset and optimize room allocation and rate strategy.
• Maintain knowledge of rates, packages, discounts, and promotions.

Skills

Microsoft Office

Analytics

Communication

Leadership

Problem solving

Tools

Google Analytics

Channel management systems

OTA extranets

Hotel booking engines

Price-shopping tools

Job description

Job Brief

Responsible for revenue management, focusing on forecasting, pricing, contract management, demand analysis, packages, promotions, marketing strategies, and market segmentation. Responsible for managing and improving the performance of all distribution channels and market segments to maximize hotel revenue.

Job Brief

Responsible for revenue management, focusing on forecasting, pricing, contract management, demand analysis, packages, promotions, marketing strategies, and market segmentation. Responsible for managing and improving the performance of all distribution channels and market segments to maximize hotel revenue.

Job Responsibilities

• Maintain and develop the hotel website as a key source of bookings and revenue, including uploading and managing all rate plans, room types, content, and promotional offers on the hotel website and across all electronic distribution channels.
• Ensure BAR rate parity is maintained across all online distribution channels.
• Manage and optimize all B2B and B2C distribution channels.
• Oversee and drive all aspects of revenue management programs and techniques to ensure maximum revenue and profitability for the hotel.
• Work closely with the Director of Sales & Marketing (DOSM) to plan and execute sales and marketing strategies.
• Review monthly room-night targets, budgets, and forecasts, and take appropriate actions to ensure that targets and plans are achieved.
• Conduct regular checks to ensure the accuracy and consistency of descriptive content, room information, and images featured on the hotel website, online channels, and third-party websites.
• Assist the Sales and Reservations teams in increasing website traffic and achieving targeted website sales by implementing strategies that improve overall revenue performance.
• Utilize website analytics tools to produce and review reports, and prepare daily, weekly, and monthly reports and statistics for the Director of Sales & Marketing (DOSM) and General Manager (GM) as required.
• Maintain comprehensive knowledge of the competitive set (compset), including room types, locations, layouts, facilities, and unique features, and optimize room allocation and reservation yield to maximize revenue.
• Maintain comprehensive knowledge of all room rates, packages, discounts, special offers, promotions, and other available benefits.
• Create and maintain a well-organized database of clientele profiles, including special requirements, preferences, and other relevant information.
• Report any problems, discrepancies, concerns, or opportunities for improvement to the ADOS and relevant team members to ensure alignment of working strategies.
• Maintain a strong understanding of the overall market, including competitors' strengths and weaknesses, economic trends, market conditions, supply, and demand.
• Monitor and analyze booking pace and conduct regular price checks using price-shopping tools to understand competitor pricing strategies, city occupancy levels, and ADR trends.
• Conduct weekly meetings with the Sales & Marketing team and General Manager to review and develop online strategies for the current month and the following three months.
• Conduct daily checks of the channel manager to ensure that all room and rate mapping is accurate and functioning correctly.
• Work closely with the hotel Revenue, Sales, and Marketing teams to ensure that effective strategies are implemented to achieve budget targets.
• Create and maintain a future demand calendar and proactively establish appropriate controls to manage demand and maximize revenue.
• Monitor and track the hotel's RevPAR growth and overall revenue performance.
• Initiate and assist in short/long term revenue opportunity. With the above mentioned tasks you will be able to achieve all your Key Performance Indicator (KPI’s), which are:
• To achieve budgeted occupancy, average room rate and room revenue
• Increase website traffic and conversion year on year by 10% to achieve market segmentation mix of at least 12%
• Obtain at least 95% of online content management
• Secure at least 2 new OTA channels with maximum 12% commission
• Minimum of 2 hours training per month

Job Requirements

• Proficient in Microsoft Office.
• Tech-savvy with the ability to learn and adapt to new systems and technologies.
• Knowledge of channel management systems.
• Experience with OTA extranets.
• Knowledge of hotel booking engines.
• Knowledge of Google Analytics and website performance analytics.
• Fast learner with the ability to adapt to changing market conditions.
• Strong communication, presentation, and leadership skills.
• Strong analytical skills with the ability to make quick and decisive decisions.
• Excellent relationship management skills with internal and external stakeholders.
• Highly driven and target-oriented.
• Inquisitive, proactive, confident, and commercially minded.