Retail Marketing Executive

MOG GROUP OF COMPANIES; Kajang; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Career growth in brand/trade marketing

Access to leading eyewear brands

Cross-functional collaboration

Job summary

MOG GROUP OF COMPANIES is seeking a highly driven Retail Marketing Executive to lead and support retail-focused campaigns that boost in-store traffic, brand visibility, and campaign engagement across our nationwide outlet network.

You will bridge marketing strategy with on-ground execution, coordinating with merchandising, digital, creative, and store teams to deliver impactful activations and post-campaign insights for continuous improvement.

Qualifications

• Degree in Marketing, Business, Communications or related field.
• 3–5 years of experience in retail marketing, trade marketing or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Strong understanding of retail operations and shopper marketing.
• Excellent planning and coordination skills with multi-outlet management.
• Confident stakeholder management with suppliers, store teams and merchandising.
• Creative thinker with a hands-on execution approach.
• Strong team player with cross-department collaboration and regular progress updates.
• Data-literate with ability to analyze performance and derive actions.

Responsibilities

• Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.
• Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.
• Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.
• Collaborate with events, creative, and operations teams for smooth executions.
• Align with Digital Marketing, Creative, and Content teams to maximise visibility across online and offline channels.
• Partner with Merchandising to plan monthly/ quarterly promotions based on stock performance and launches.
• Support growth of assigned product categories across the retail network.
• Collaborate with suppliers and brand principals on launches, promotions, visibility, and staff training materials.
• Monitor campaign and store performance, including traffic, sales uplift, and product take-up.
• Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.

Skills

Retail marketing

Stakeholder management

Campaign planning

Data analysis

Team collaboration

Education

Degree in Marketing, Business, Communications

Job description

We are seeking a highly driven and detail-oriented Retail Marketing Executive to lead / support the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG's nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level. You will also play a secondary role in category management, thus working closely with brand principals and the merchandising team to uplift product performance and deliver compelling in-store experiences.

Key Responsibilities

Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.

Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.

Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.

Work with events, creative, and operations teams to ensure smooth and impactful executions.

Align with Digital Marketing, Creative, and Content teams to maximise campaign visibility across online and offline channels.

Partner with Merchandising to plan monthly/quarterly promotions based on stock performance and new launches.

Support the growth of assigned product categories across the retail network.

Collaborate with suppliers and brand principals on launches, promotions, in-store visibility, and staff training materials.

Monitor campaign and store performance, including traffic, sales uplift, and product take-up.

Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.

Requirements

Degree in Marketing, Business, Communications, or a related field.

3-5 years of experience in retail marketing, trade marketing, or brand activation.

Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.

Strong understanding of retail operations and shopper marketing.

Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.

Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).

Creative thinker with a hands-on attitude - able to take ideas from pitch to execution.

Strong team player who can collaborate across departments and provide progress updates clearly and regularly.

Data-literate: able to analyze performance, identify insights, and translate them into actions.

What We Offer

• Opportunity to lead nationwide retail activations and impactful product campaigns
• A fast-paced environment with career growth in brand and trade marketing
• Access to leading eyewear brands and close collaboration with cross-functional teams

At MOG, we aspire to 'Help the World See Better' through continuous innovation to help our community see, feel and look better. As we strive to be the trusted eye care provider, we pioneer exceptional eye care services through our trademark 6-in-1 Vision Experience tailored for beyond just an enhanced vision and appearance but a remarkable experience through advanced eye care technology and personalized consumer journey that is impactful. Together with a team of driven professionals, we set the benchmark for professional eye care in today’s optical industry.

- In Eye Care, We Care More -

At MOG, we aspire to 'Help the World See Better' through continuous innovation to help our community see, feel and look better. As we strive to be the trusted eye care provider, we pioneer exceptional eye care services through our trademark 6-in-1 Vision Experience tailored for beyond just an enhanced vision and appearance but a remarkable experience through advanced eye care technology and personalized consumer journey that is impactful. Together with a team of driven professionals, we set the benchmark for professional eye care in today’s optical industry.