Retail Marketing Lead — Nationwide In-Store Campaigns

MOG GROUP OF COMPANIES; Selangor; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Career growth in brand and trade

Job summary

MOG GROUP OF COMPANIES is seeking a proactive Retail Marketing Executive to lead and support retail-focused campaigns across our nationwide outlet network. You will bridge marketing strategy with on-ground execution to boost in-store traffic and engagement.

You will collaborate with brand principals, merchandising, and cross-functional teams to optimize promotions, activations, and staff training materials, ensuring impactful campaigns and measurable results.

Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in retail marketing, trade marketing, or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Strong understanding of retail operations and shopper marketing.
• Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
• Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
• Creative thinker with a hands-on attitude — able to take ideas from pitch to execution.
• Strong team player who can collaborate across departments and provide progress updates clearly and regularly.
• Data-literate: able to analyze performance, identify insights, and translate them into actions.
• Fluent in English and Bahasa Malaysia; Mandarin proficiency is a bonus.

Responsibilities

• Develop and execute retail-focused marketing campaigns to drive store traffic and meet brand objectives.
• Create engaging promotional mechanics, thematic campaigns, and festive activations to increase walk-ins and conversion.
• Plan and coordinate in-store activations, roadshows, pop-ups, trunk shows, and store launch events.
• Work with events, creative, and operations teams to ensure smooth and impactful executions.
• Align with Digital Marketing, Creative, and Content teams to maximise campaign visibility across online and offline channels.
• Partner with Merchandising to plan monthly/quarterly promotions based on stock performance and new launches.
• Support the growth of assigned product categories across the retail network.
• Collaborate with suppliers and brand principals on launches, promotions, in-store visibility, and staff training materials.
• Monitor campaign and store performance, including traffic, sales uplift, and product take-up.
• Prepare post-campaign reports with ROI analysis and recommend improvements for future initiatives.

Skills

Data literacy

Stakeholder management

Campaign planning

Team collaboration

Creative thinking

Analytical insights

Education

Marketing degree

Job description

MOG GROUP OF COMPANIES is seeking a proactive Retail Marketing Executive to lead and support retail-focused campaigns across our nationwide outlet network. You will bridge marketing strategy with on-ground execution to boost in-store traffic and engagement.

You will collaborate with brand principals, merchandising, and cross-functional teams to optimize promotions, activations, and staff training materials, ensuring impactful campaigns and measurable results.