Senior Data Analyst - Marketing Insights Lead

Publicis Groupe Malaysia; Kampung Malaysia Tambahan; On-site; MYR 90,000 - 150,000; Full time

Job summary

Digitas in Kuala Lumpur is seeking a Senior Analyst to design data-driven marketing strategies. You’ll analyze large data sets, build insights, and translate them into actionable recommendations across CRM, site, search, and social channels, helping brands grow and optimize campaigns.

You’ll collaborate with cross-functional teams, communicate findings to clients, and shape measurement plans and reporting frameworks to drive acquisition, retention and activation.

Qualifications

• 3–5 years of analytics or strategy experience.
• Bachelor’s degree required.
• Interest in digital marketing and trends.
• Experience with statistical learning methods (regression, classification).
• Ability to communicate with stakeholders at multiple levels.
• Proficiency with Excel and data tools (SQL/Tableau).
• Comfortable in fast-paced, deadline-driven environments.

Responsibilities

• Develop frameworks for measurement, research, and performance reporting.
• Analyze large data sets to uncover insights and recommendations.
• Link data across channels to form a holistic marketing view.
• Report CRM and campaign data to drive acquisition and retention.
• Perform customer segmentation and modeling for behavior insights.
• Regularly communicate deliverables to clients and stakeholders.
• Collaborate with internal teams and external partners to drive client goals.

Skills

Analytics experience

Digital marketing

Statistical learning

Stakeholder communication

Data tools

Education

Bachelor's degree

Tools

SQL

Tableau

Excel

Job description

Digitas in Kuala Lumpur is seeking a Senior Analyst to design data-driven marketing strategies. You’ll analyze large data sets, build insights, and translate them into actionable recommendations across CRM, site, search, and social channels, helping brands grow and optimize campaigns.

You’ll collaborate with cross-functional teams, communicate findings to clients, and shape measurement plans and reporting frameworks to drive acquisition, retention and activation.