Intern for B2C Analytics PETRONAS Dagangan Berhad

Petronas Ventures; Kuala Lumpur; On-site; MYR 11,000 - 22,000; Part time

Job summary

Petronas Ventures is seeking a Marketing Analytics Intern to support campaign targeting, customer segmentation, and data-driven recommendations. You will work with MARCOM and Analytics teams to collect data, build segments, and contribute to ongoing marketing initiatives.

You'll learn practical marketing analytics, how to translate data into actionable insights, and gain exposure to B2C product operations within the CAD Division, using Excel, SQL, Python, and Power BI.

Qualifications

• Currently pursuing a degree in Business Analytics, Data Science, Statistics, Marketing, Economics, or related fields.
• Strong analytical and problem-solving skills.
• Basic knowledge of data analysis tools (Excel, SQL, Python, Power BI) is an advantage.
• Good communication skills and ability to present insights clearly.

Responsibilities

• Campaign targeting, segmentation and data-driven recommendations.
• Track customer performance metrics and identify insights to optimize marketing strategies.
• Support post-campaign analysis, ROI assessment, and reporting for stakeholders.
• Collaborate with MARCOM, Data and product teams on campaign planning and execution.
• Prepare regular analytics reports and ensure reporting accuracy.

Skills

Analytical thinking

Problem solving

Communication skills

Data visualization (Power BI)

Education

Business Analytics / Data Science / Statistics / Marketing / Economics (ongoing degree)

Tools

Excel

SQL

Python

Power BI

Job description

Trending

Job Description

Key Responsibilities

1. Campaign Targeting & Customer Segmentation

• Support MARCOM in designing and executing targeted marketing campaigns.
• Develop customer segments based on behavior, usage patterns, demographics, and lifecycle stages.
• Assist in building data-driven recommendation lists for campaign targeting.

2. Customer Performance & Behavioral Analysis

• Track and analyze customer performance metrics including acquisition, engagement, retention, and churn.
• Identify behavioral trends and insights to help optimize marketing strategies.
• Prepare dashboards or summary reports to highlight customer movement and patterns across segments.

3. Campaign Performance Measurement

• Support post-campaign analysis, including uplift measurement, cohort performance, and ROI assessment.
• Identify key success drivers and improvement opportunities for future campaigns.
• Collaborate with MARCOM and Analytics teams to refine campaign strategies based on findings.
• Prepare regular analytics reports for internal stakeholders.
• Ensure data accuracy, completeness, and consistency in all reporting work.

5. Cross-Functional Collaboration

• Work with the MARCOM, Data, and B2C product teams on campaign planning and execution.
• Assist with ad-hoc analysis requests related to B2C customer performance.

What You’ll Learn

• Practical experience in marketing analytics and customer insights
• How to translate data into actionable recommendations
• End-to-end campaign lifecycle support (targeting execution performance measurement)
• Exposure to B2C product and marketing operations within the CAD Division
• Hands-on experience with analytics tools and frameworks

Preferred Skills & Qualifications

• Currently pursuing a degree in Business Analytics, Data Science, Statistics, Marketing, Economics, or related fields
• Strong analytical and problem‑solving skills
• Basic knowledge of data analysis tools (Excel, SQL, Python, Power BI, etc.) is an advantage
• Curious, detail‑oriented, and comfortable working with numbers
• Good communication skills and ability to present insights clearly

Job Info

• Job Identification 26497