Retail Campaign & POSM Lead

MR.DIY Group (M) Berhad

Seri Kembangan

On-site

MYR 36,000 - 60,000

Full time

14 days+

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Job summary

MR.DIY Group (M) Berhad is seeking a Marketing Campaigns & POSM Specialist to plan, execute, and oversee monthly promotional themes and POSM materials across stores. You will coordinate with designers and vendors, ensuring timely delivery and brand consistency.

The role requires a Bachelor's degree in Marketing or related field, plus 1 year of retail marketing experience, with strong English and Bahasa Malaysia skills. Mandarin is a bonus in a multi-store environment.

Qualifications

Bachelor’s degree in Marketing, Business, or equivalent is required.
Proficiency in Google Workspace or Microsoft Office apps is essential.
Strong coordination and timeline management are expected.
Excellent communication and stakeholder management skills are required.
English and Bahasa Malaysia fluency; Mandarin is a plus.

Responsibilities

Plan and execute monthly promotional themes and seasonal campaigns.
Oversee production of POSM materials (posters, wobblers, gondola headers, digital displays).
Coordinate production and deployment of POSM across stores for timely execution.
Ensure campaign materials align with brand identity and campaign direction.
Liaise with designers to create KV and POSM assets that drive conversions.
Act as primary contact for Procurement, Operations, and other teams.
Coordinate with external vendors on campaign and POSM production and delivery.
Track in-store materials and campaign performance, including sales impact.
Prepare post-mortem reports with actionable ROI insights for management.
Identify improvements and provide recommendations for future campaigns.