Loyalty Campaigns & Engagement Specialist

MR.DIY Group (M) Berhad; Seri Kembangan; On-site; MYR 31,000 - 50,000; Full time

Job summary

MR.DIY Group (M) Berhad is seeking a Marketing Coordinator to support loyalty campaigns, member communications and events across multiple channels. You will assist with copywriting, performance tracking and coordination with designers, vendors and customer service teams.

The role requires a diploma/degree in marketing or related fields, strong communication and Excel/PowerPoint skills, and an interest in loyalty programmes and app management. Fresh graduates are welcome.

Qualifications

• Diploma or Degree in Marketing, Advertising, Business, Communications, Digital Marketing or a related field.
• Fresh graduates or candidates with up to 3 years of relevant working experience are welcome to apply.
• Creative, organised and interested in marketing campaigns, events, loyalty programmes and customer engagement.
• Good communication, logical thinking, time management and problem-solving skills.
• Responsible, detail-oriented and able to coordinate effectively with different teams and external vendors.
• Basic proficiency in Microsoft Excel and PowerPoint.
• Familiarity with AI tools such as ChatGPT for research, brainstorming and content development.
• Internship or working experience in Marketing, A&P, Digital Marketing, Events or Customer Engagement would be an added advantage.
• Basic knowledge of Adobe Illustrator and Adobe Photoshop would be an added advantage.
• Experience in copywriting, content creation or social media would be beneficial.
• Exposure to CRM, loyalty programmes or mobile app management would be an added advantage.

Responsibilities

• Support the planning and execution of loyalty marketing campaigns, promotions and member communications across Push Notifications, EDM, WhatsApp and in-app messages.
• Assist with campaign ideation, basic copywriting, creative briefs and campaign performance tracking.
• Support member engagement activities, including events, workshops, roadshows and promotional activities, from planning and coordination to on-ground execution.
• Update campaign banners, promotions, event information and other relevant content in the MR. D.I.Y. CLUB mobile app.
• Monitor member feedback and coordinate with relevant teams to improve the mobile app and overall customer experience.
• Work closely with Customer Service to support enquiries related to membership, points, rewards and other loyalty programme matters.
• Coordinate with internal teams, designers, agencies and vendors to ensure campaign materials, operational matters and timelines are completed accordingly.
• Prepare basic campaign and marketing reports using Microsoft Excel and PowerPoint.
• Keep updated on marketing, social media, customer engagement and competitor trends.

Skills

Creative thinking

Organisational skills

Communication skills

Time management

Problem solving

Excel

PowerPoint

Copywriting

Content creation

Social media

CRM

Loyalty programmes

Mobile app management

Adobe Illustrator

Adobe Photoshop

AI tools familiarity

Education

Diploma or Degree in Marketing, Advertising, Business, Communications, Digital Marketing or related field

Tools

Adobe Illustrator

Adobe Photoshop

CRM software

Job description

MR.DIY Group (M) Berhad is seeking a Marketing Coordinator to support loyalty campaigns, member communications and events across multiple channels. You will assist with copywriting, performance tracking and coordination with designers, vendors and customer service teams.

The role requires a diploma/degree in marketing or related fields, strong communication and Excel/PowerPoint skills, and an interest in loyalty programmes and app management. Fresh graduates are welcome.