B2B Tech Marketing Lead: Campaigns & Demand Gen

Informa Group Plc.; Penang; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Great community

Volunteer days

Career development

Flexible time off

Private medical cover

ShareMatch program

Wellbeing support

Job summary

Informa TechTarget in Malaysia is seeking a Marketing Manager to support the Consumer segment for Omdia. This 12-month contract role is hybrid, based at Menara Skymind, focusing on strategic campaign creation to drive revenue and leads.

You will collaborate with marketing, sales, events, product, and research teams to deliver localized campaigns across Connected Home, Games, Media, and devices, while optimizing branding and event tactics to grow the local audience.

Qualifications

• Bachelor’s degree in marketing or related field or relevant experience.
• Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing.
• Proven track record of delivering holistic insight-based marketing campaigns with multiple touchpoints and event marketing campaigns, as well as managing logistical arrangements.

Responsibilities

• Develop and execute year-round marketing campaigns, aligned to goals and objectives.
• Manage integrated marketing, communications, and demand/lead generation campaigns across channels.
• Own the development and delivery of free and paid event campaigns.
• Create content themes and campaigns to showcase expertise in the division.
• Produce content for campaigns such as e-books, webinars, blogs.
• Localize copy, calls to action, and customer journeys for marketing campaigns.

Skills

Marketing automation (Eloqua)

CMS platforms

Digital marketing

Content marketing

Event marketing

Budget management

Database growth

Entrepreneurial mindset

Adaptability

Education

Bachelor’s degree in marketing or related field or relevant experience

Tools

Eloqua

CMS platforms

Job description

Informa TechTarget in Malaysia is seeking a Marketing Manager to support the Consumer segment for Omdia. This 12-month contract role is hybrid, based at Menara Skymind, focusing on strategic campaign creation to drive revenue and leads.

You will collaborate with marketing, sales, events, product, and research teams to deliver localized campaigns across Connected Home, Games, Media, and devices, while optimizing branding and event tactics to grow the local audience.