Marketing Operations Coordinator

Informa Group; Kuala Lumpur; On-site; MYR 54,000 - 74,000; Full time

Job summary

Informa TechTarget in Penang, Malaysia, seeks a Marketing Operations Coordinator to join our growing content marketing team. You will partner with the lead generation group to build forms and landing pages for custom content campaigns, owning end-to-end campaign operations.

You’ll configure integrations with marketing automation platforms, prepare client lead reports, perform data quality checks, and streamline cross-team processes for efficient delivery.

Qualifications

• More than 3years of professional experience in operations or marketing operations.
• Exceptional attention to detail is non-negotiable: must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes.
• Problem-solving abilities: you get excited about optimizing processes and creating efficiencies.
• Strong organizational and time management skills: you are highly organized and meticulous.
• Innovation and curiosity: you thrive in a fast-paced environment and love trying new tools.

Responsibilities

• Work closely with the lead generation team on B2B content marketing campaigns.
• Own the complete operational workflow for your campaign portfolio, from setup through launch, by creating and implementing forms and landing pages.
• Prepare and deliver comprehensive client lead reports by analyzing lead data and removing duplicates/invalid entries.
• Streamline cross-team processes and improve documentation.
• Coordinate with vendors and internal stakeholders to ensure campaign delivery.
• Configure direct integrations between internal systems and clients' marketing automation platforms for real-time tracking.

Skills

Attention to detail

Problem-solving

Organizational skills

Communication

Curiosity/Innovation

Tools

JIRA

Convertr

Leadsquared

Job description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue. We're a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world.

We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

Industry Diveis a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

Job Description

This role is based in our Penang office

We are seeking a Marketing Operations Coordinator to join our growing team. In this role, you'll work closely with the campaign marketing fulfillment team to build forms and setup landing pages for our custom content campaigns.

This is a great opportunity to make a significant contribution to our content marketing campaigns.

What you'll do in this role:

• Work closely with our lead generation team on B2B content marketing campaigns.
• Own the complete operational workflow for your campaign portfolio, from initial setup through launch, by creating and implementing the forms and landing pages that power custom content promotions.
• Prepareand delivercomprehensive client lead reports by analyzing lead data, performing quality assurance scrubbing to remove duplicates, invalid entries and non-target audiences.
• Optimize documentation and processes to ensure streamlined, cross-team operations.
• Communicate with vendors and internal stakeholders to ensure campaign delivery.
• Establishand configuredirect integrations between internal systems and clients' marketing automation platforms (including HubSpot, Marketo, Salesforce, Integrate and Pardot) to enable seamless data transfer, lead synchronization, and real-time campaign tracking.

Qualifications

• More than 3years of professional experience in operations or marketing operations.
• Exceptional attention to detail is non-negotiable:must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes.
• Proven track record of identifying discrepancies, preventing errors, and maintaining the highest standards of precision in fast-paced, high-stakes environments.
• Problem-solving abilities: You get excited about the opportunity to optimize processes and create efficiencies. You approach troubleshooting with diligence and determination.
• Strong organizational and time management skills: You're highly organized and meticulous, and you believe no detail is too small.
• Innovation and curiosity: You thrive in a fast-paced environment and delight in trying new things. You're not afraid to roll up your sleeves and dig into a new idea, platform, or tool.
• Excellent communication: You're adept at verbal and written communication. You can craft clear, detailed documentation and feel confident presenting to others.
• Experience with JIRA, Convertr, Leadsquaredor similar tools a plus.

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer andcomplies withall applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race,color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations toassistyour participation in the hiring process and, or in the advertised position, please inform theappropriate TalentAcquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTargetcomplies withthe Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal,stateor local law.

We believe thatgreat thingshappen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply