Email Marketing Operations Specialist

Informa Markets Malaysia Sdn Bhd; George Town; On-site; MYR 89,000 - 134,000; Full time

Benefits offered by this job

Private medical cover

Walk the World charity day

Flexible benefits

Career development/training

Volunteer days

Job summary

Informa TechTarget in Penang is seeking an Email Marketing Operations Specialist to support and optimize multichannel campaigns. You will manage email production, QA, and scheduling while collaborating with Marketing Managers to drive engagement and results.

The role combines hands-on email execution with strategic campaign management, requiring meticulous QA, data analysis, and effective stakeholder communication to improve campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 3–5 years of B2B marketing experience.
• Hands-on Marketo and Salesforce experience.
• Strong project management and analytical skills.

Responsibilities

• Build, schedule, and deploy marketing emails.
• QA email campaigns for accuracy.
• Maintain email calendars and collaborate with Marketing Managers.
• Deliver regular reporting on email performance and audience engagement.
• Lead A/B tests and data-driven optimization.
• Provide actionable recommendations to improve marketing effectiveness.

Skills

Email marketing

Marketo

Salesforce

Project management

Marketing analytics

B2B marketing

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Marketo

Salesforce

Job description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in ourMenara Skymind Penang office.

Position Overview

We are seeking a detail-oriented Email Marketing Operations Specialist to support and optimize our marketing campaigns across multiple shows and platforms. This role combines hands-on email marketing execution with strategic digital campaign management, requiring both tactical precision and analytical thinking to drive measurable results.

Key Responsibilities

Email Marketing Support

• Build, schedule, and deploy marketing emails as assigned
• Conduct thorough QA of email campaigns, ensuring accuracy of links, dates, imagery, CTAs, and formatting prior to deployment
• Maintain email calendars and coordinate send schedules in collaboration with Marketing Managers
• Deliver regular reporting and insights on email performance and audience engagement
• Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness
• Quantify and analyze campaign results, providing actionable recommendations to improve marketing effectiveness
• Balance competing priorities across multiple teams and projects, offering clear reasoning and strategic solutions

Marketing Operations & Project Coordination

• Track campaign milestones, project deadlines, and key marketing deliverables to ensure timely execution
• Support daily marketing operations and prepare promotional materials for marketing campaigns
• Assist marketing colleagues with data preparation and collation for routine marketing tasks
• Provide flexible support for additional ad hoc marketing tasks as assigned by the team

Qualifications

Required Experience

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of B2B marketing experience
• Hands-on expertise with key marketing platforms: Marketo and Salesforce
• Exceptional project management skills with proven ability to manage multiple initiatives simultaneously
• Proficiency in marketing and analytics tools, particularly Salesforce and Marketo
• Excellent communication and collaboration skills, with the ability to influence stakeholders across teams
• Strong attention to detail and commitment to quality assurance

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Business Support Services 51-100 employees

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 10,000 colleagues working in more than 30 countries.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 10,000 colleagues working in more than 30 countries.

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