Remote Brand Manager: Growth & Social Lead

The Branding Journal; Kuala Lumpur; Remote; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Freedom to Work from Anywhere

Upskilling Opportunities

Lucrative Pay Reflecting Value

Health & Wellness Support

Collaborative, Growth-Focused Team

Job summary

The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia, is seeking a Brand Manager to lead our brand presence across social and digital platforms. You will guide strategy, manage a team, and collaborate with cross-functional groups to align branding with business goals.

Ideal candidates bring 3–5 years in branding/digital marketing, strong English and Bahasa Malaysia skills, and a proven record of growing social accounts and running KOL/UGC campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years in branding, social media, or digital marketing, including at least 2 years managing a team.
• Fluent in English and Bahasa Malaysia; Mandarin is an advantage.
• Proven track record of growing social media accounts and running KOL/UGC campaigns.
• Knowledge of paid media across Meta, TikTok, YouTube, Xiaohongshu, and Google.
• Familiarity with AI tools or AI-generated content for branding.
• Strong analytical skills with proficiency in social/ad analytics tools.
• Excellent communication, negotiation, and leadership skills.

Responsibilities

• Boost visibility and reach of the company's social media accounts through content strategy, campaigns, and community engagement.
• Identify opportunities on different media platforms and decide where to display ads based on audience, format, performance, and budget.
• Manage and mentor a team responsible for AI Character content, KOL talent acquisition, and UGC campaigns.
• Track campaign performance (reach, engagement, follower growth, conversion) and report insights to management.
• Keep brand messaging, tone, and visual identity consistent across all channels.
• Collaborate with cross-functional teams (product, sales, creative, performance marketing) to align brand activities with business goals.
• Monitor platform trends, competitors, and emerging formats, and recommend new initiatives.
• Manage the branding budget and agency/vendor relationships where applicable.

Skills

Brand management

Social media marketing

Digital advertising

Team leadership

Analytics

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Meta Ads

TikTok Ads

YouTube Ads

Xiaohongshu Ads

Google Ads

Job description

The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia, is seeking a Brand Manager to lead our brand presence across social and digital platforms. You will guide strategy, manage a team, and collaborate with cross-functional groups to align branding with business goals.

Ideal candidates bring 3–5 years in branding/digital marketing, strong English and Bahasa Malaysia skills, and a proven record of growing social accounts and running KOL/UGC campaigns.