Brand Manager

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Freedom to Work from Anywhere

Upskilling opportunities

Competitive salary packages

Health & Wellness Support

Collaborative team culture

Growth and innovation mindset

Job summary

The Branding People Sdn Bhd, a Malaysia-based digital marketing agency, seeks a Brand Manager to lead our social and digital presence across SEA. You will guide content strategy, channel allocation, and ad placements while overseeing AI-driven characters, KOLs, and UGC campaigns.

You will track performance, maintain consistent brand messaging, and work with product, sales, creative, and performance marketing teams to achieve business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3 - 5 years of experience in branding, social media, or digital marketing, including at least 2 years managing a team.
• Well versed in both English and Chinese.

Responsibilities

• Lead brand presence across social and digital platforms to boost visibility.
• Identify opportunities on media platforms and decide ad placements based on audience, format, performance, and budget.
• Manage and mentor a team covering AI characters, KOL talent acquisition, and UGC campaigns.
• Track campaign performance and report insights to management.
• Ensure brand messaging, tone, and visual identity are consistent across channels.
• Collaborate with cross-functional teams to align brand activities with business goals.
• Monitor platform trends and emerging formats; propose new initiatives.
• Manage branding budget and agency/vendor relationships.

Skills

Branding

Social media

Team management

English & Chinese

Paid media

AI familiarity

Analytical skills

Leadership

Bahasa Malaysia

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

The Brand Manager will lead our brand presence across social and digital platforms, boosting the visibility of our social media accounts and identifying the best channels and placements for ad display. The role manages a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance, keeping brand messaging consistent, and working with cross-functional teams to align brand activity with business goals.

What You'll Be Crafting

• Boost the visibility and reach of the company's social media accounts through content strategy, campaigns, and community engagement.

• Identify opportunities on different media platforms and decide where to display ads, based on audience, format, performance, and budget.

• Manage and mentor a team responsible for:

• AI Character: developing and managing AI-driven brand characters and their content.

• KOL Talent Acquisition: sourcing, negotiating with, and managing KOLs and influencers.

• UGC Campaigns: planning and running campaigns that encourage user-generated content.

• Track campaign performance (reach, engagement, follower growth, conversion) and report insights to management.

• Keep brand messaging, tone, and visual identity consistent across all channels.

• Work with cross-functional teams (product, sales, creative, performance marketing) to align brand activities with business goals.

• Monitor platform trends, competitors, and emerging formats, and recommend new initiatives.

• Manage the branding budget and agency or vendor relationships where applicable.

Your Superpowers

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3 - 5 years of experience in branding, social media, or digital marketing, including at least 2 years managing a team.

• Well versed in both English and Chinese.

• Proven track record of growing social media accounts and running KOL or influencer and UGC campaigns.

• Knowledge of paid media and ad placement across platforms such as Meta, TikTok, YouTube, Xiaohongshu, and Google.

• Familiarity with AI tools or AI-generated content, and interest in applying them to branding.

• Strong analytical skills, comfortable with social and ad analytics tools.

• Excellent communication, negotiation, and leadership skills.

• Fluent in English and Bahasa Malaysia; Mandarin is an advantage.

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrate progress.

• Plus More — Because We're Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.