Branding Executive

Talent Connect Service; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Talent Connect Service in Malaysia seeks a Branding Specialist to strengthen brand positioning, visual identity, campaign messaging and market communication. You will support brand strategy, creative direction, campaign planning, content messaging, and ensure consistency across online and offline touchpoints.

Key responsibilities include developing brand voice, coordinating with designers and marketers, and planning campaigns to increase awareness and engagement.

Qualifications

• 2+ years in branding, marketing, content strategy or communications.
• Strong grasp of brand positioning, messaging and audience psychology.
• Excellent copywriting and creative thinking skills.
• Fluent in English and Chinese; Bahasa Malaysia is a plus.
• Experience with social media, digital campaigns and offline activations.

Responsibilities

• Support development of brand positioning, voice and messaging.
• Ensure brand consistency across social, website, ads and offline materials.
• Collaborate with designers, content creators, video editors and marketing teams.
• Plan branding campaigns to raise awareness, trust and engagement.
• Conduct market and audience research and track trends.
• Create briefs, direction, slogans and communication angles.

Skills

Brand positioning

Brand messaging

Content strategy

Creative planning

Communications

Job description

We are looking for a Branding Specialist to strengthen our brand positioning, visual identity, campaign messaging, and market communication. This role will support brand strategy, creative direction, campaign planning, content messaging, and consistency across all online and offline brand touchpoints.

Key Responsibilities

Support the development of brand positioning, brand voice, campaign themes, and marketing messages.

Ensure brand consistency across social media, website, ads, videos, offline materials, and partnership campaigns.

Work with designers, content creators, video editors, and marketing teams to produce brand-aligned materials.

Plan branding campaigns to increase awareness, trust, recall, and engagement.

Conduct market research, competitor analysis, audience research, and trend monitoring.

Create campaign briefs, creative direction, slogans, taglines, and communication angles.

Review marketing materials to ensure they match brand guidelines and business objectives.

Support offline branding activities such as events, booths, sponsorships, activations, and promotional materials.

Track branding performance through awareness metrics, engagement, sentiment, search interest, follower growth, and campaign feedback.

Assist in building brand guidelines, presentation decks, media kits, and internal brand documents.

Requirements

Atleast 2 years of experience in branding, marketing, content strategy, creative planning, or communications.

Strong understanding of brand positioning, messaging, visual identity, and audience psychology.

Good copywriting and creative thinking skills.

Able to write in English and Chinese. Bahasa Malaysia is a plus.

Familiar with social media, digital campaigns, KOL campaigns, and offline activations.

Good communication skills and able to coordinate with creative and marketing teams.

Detail-oriented, organized, and brand-sensitive.

Able to work on-site in Malaysia.