Brand Manager — Remote, AI Creators & Influencer Campaigns

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 90,000 - 150,000; Full time

Job summary

The Branding People Sdn Bhd in Malaysia seeks a Brand Manager to lead our brand presence across social and digital platforms, guiding content strategy and ad placements. You will manage a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance and ensuring brand consistency across channels.

We expect 3–5 years in branding or digital marketing, with at least 2 years in leadership, and strong English and Chinese skills.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 3–5 years in branding, social media, or digital marketing with at least 2 years in leadership.
• Strong English and Chinese language skills.
• Proven track record growing social accounts and influencer/UGC campaigns.
• Experience with paid media across Meta, TikTok, YouTube, and Google.

Responsibilities

• Lead brand presence across social and digital platforms and maintain consistency.
• Identify optimal platforms for ads based on audience, format, performance and budget.
• Manage and mentor AI Character, KOL Talent Acquisition, and UGC campaigns.
• Track campaign performance and report insights to management.
• Work with cross-functional teams to align brand activities with business goals.

Skills

Brand management

Social media marketing

Team leadership

Analytics

Cross-functional collaboration

Multilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads

TikTok Ads

Google Ads

YouTube Ads

AI tools familiarity

Job description

The Branding People Sdn Bhd in Malaysia seeks a Brand Manager to lead our brand presence across social and digital platforms, guiding content strategy and ad placements. You will manage a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance and ensuring brand consistency across channels.

We expect 3–5 years in branding or digital marketing, with at least 2 years in leadership, and strong English and Chinese skills.