Remote Brand & Social Growth Lead

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Freedom to Work from Anywhere

Upskilling opportunities

Competitive salary packages

Health & Wellness Support

Collaborative team culture

Growth and innovation mindset

Job summary

The Branding People Sdn Bhd, a Malaysia-based digital marketing agency, seeks a Brand Manager to lead our social and digital presence across SEA. You will guide content strategy, channel allocation, and ad placements while overseeing AI-driven characters, KOLs, and UGC campaigns.

You will track performance, maintain consistent brand messaging, and work with product, sales, creative, and performance marketing teams to achieve business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3 - 5 years of experience in branding, social media, or digital marketing, including at least 2 years managing a team.
• Well versed in both English and Chinese.

Responsibilities

• Lead brand presence across social and digital platforms to boost visibility.
• Identify opportunities on media platforms and decide ad placements based on audience, format, performance, and budget.
• Manage and mentor a team covering AI characters, KOL talent acquisition, and UGC campaigns.
• Track campaign performance and report insights to management.
• Ensure brand messaging, tone, and visual identity are consistent across channels.
• Collaborate with cross-functional teams to align brand activities with business goals.
• Monitor platform trends and emerging formats; propose new initiatives.
• Manage branding budget and agency/vendor relationships.

Skills

Branding

Social media

Team management

English & Chinese

Paid media

AI familiarity

Analytical skills

Leadership

Bahasa Malaysia

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

The Branding People Sdn Bhd, a Malaysia-based digital marketing agency, seeks a Brand Manager to lead our social and digital presence across SEA. You will guide content strategy, channel allocation, and ad placements while overseeing AI-driven characters, KOLs, and UGC campaigns.

You will track performance, maintain consistent brand messaging, and work with product, sales, creative, and performance marketing teams to achieve business goals.