Brand Manager

The Branding Journal; Kuala Lumpur; Remote; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Freedom to Work from Anywhere

Upskilling Opportunities

Lucrative Pay Reflecting Value

Health & Wellness Support

Collaborative, Growth-Focused Team

Job summary

The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia, is seeking a Brand Manager to lead our brand presence across social and digital platforms. You will guide strategy, manage a team, and collaborate with cross-functional groups to align branding with business goals.

Ideal candidates bring 3–5 years in branding/digital marketing, strong English and Bahasa Malaysia skills, and a proven record of growing social accounts and running KOL/UGC campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years in branding, social media, or digital marketing, including at least 2 years managing a team.
• Fluent in English and Bahasa Malaysia; Mandarin is an advantage.
• Proven track record of growing social media accounts and running KOL/UGC campaigns.
• Knowledge of paid media across Meta, TikTok, YouTube, Xiaohongshu, and Google.
• Familiarity with AI tools or AI-generated content for branding.
• Strong analytical skills with proficiency in social/ad analytics tools.
• Excellent communication, negotiation, and leadership skills.

Responsibilities

• Boost visibility and reach of the company's social media accounts through content strategy, campaigns, and community engagement.
• Identify opportunities on different media platforms and decide where to display ads based on audience, format, performance, and budget.
• Manage and mentor a team responsible for AI Character content, KOL talent acquisition, and UGC campaigns.
• Track campaign performance (reach, engagement, follower growth, conversion) and report insights to management.
• Keep brand messaging, tone, and visual identity consistent across all channels.
• Collaborate with cross-functional teams (product, sales, creative, performance marketing) to align brand activities with business goals.
• Monitor platform trends, competitors, and emerging formats, and recommend new initiatives.
• Manage the branding budget and agency/vendor relationships where applicable.

Skills

Brand management

Social media marketing

Digital advertising

Team leadership

Analytics

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Meta Ads

TikTok Ads

YouTube Ads

Xiaohongshu Ads

Google Ads

Job description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

The Brand Manager will lead our brand presence across social and digital platforms, boosting the visibility of our social media accounts and identifying the best channels and placements for ad display. The role manages a team covering AI characters, KOL talent acquisition, and UGC campaigns, while tracking performance, keeping brand messaging consistent, and working with cross-functional teams to align brand activity with business goals.

What You'll Be Crafting

• Boost the visibility and reach of the company's social media accounts through content strategy, campaigns, and community engagement.

• Identify opportunities on different media platforms and decide where to display ads, based on audience, format, performance, and budget.

• Manage and mentor a team responsible for:

• AI Character: developing and managing AI-driven brand characters and their content.

• KOL Talent Acquisition: sourcing, negotiating with, and managing KOLs and influencers.

• UGC Campaigns: planning and running campaigns that encourage user-generated content.

• Track campaign performance (reach, engagement, follower growth, conversion) and report insights to management.

• Keep brand messaging, tone, and visual identity consistent across all channels.

• Work with cross-functional teams (product, sales, creative, performance marketing) to align brand activities with business goals.

• Monitor platform trends, competitors, and emerging formats, and recommend new initiatives.

• Manage the branding budget and agency or vendor relationships where applicable.

Your Superpowers

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 3 - 5 years of experience in branding, social media, or digital marketing, including at least 2 years managing a team.

• Well versed in both English and Chinese.

• Proven track record of growing social media accounts and running KOL or influencer and UGC campaigns.

• Knowledge of paid media and ad placement across platforms such as Meta, TikTok, YouTube, Xiaohongshu, and Google.

• Familiarity with AI tools or AI-generated content, and interest in applying them to branding.

• Strong analytical skills, comfortable with social and ad analytics tools.

• Excellent communication, negotiation, and leadership skills.

• Fluent in English and Bahasa Malaysia; Mandarin is an advantage.

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrate progress.

• Plus More — Because We're Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.