Regional Sales Manager

Sri Nona Food Industries Sdn Bhd

Shah Alam

On-site

MYR 120,000 - 180,000

Full time

2 days ago

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Benefits offered by this job

Health & Wellness

Medical coverage

Learning & development plans

Competitive remuneration

Job summary

Sri Nona Food Industries Sdn Bhd is seeking an experienced Sales Manager to drive FMCG growth across a defined region in Malaysia. You will lead distributor performance, design sales plans, and ensure robust in-store execution while leveraging data to boost profitability.

The role requires 8+ years in FMCG, strong negotiation and people management skills, and proficiency in MS Excel/Power BI, with extensive travel across the assigned area.

Qualifications

Degree in Business, Marketing, or any related field.
At least 8 years of relevant experience in FMCG, retail, or distribution.
Proven track record of achieving sales targets.
Strong people management, negotiation, and problem-solving skills.
Good proficiency in MS Excel/Power BI.
Ability to travel extensively within the assigned area.

Responsibilities

Achieve monthly, quarterly, and annual sales targets.
Monitor area sales performance and address gaps.
Develop and execute sales plans aligned with company objectives.
Manage distributor performance, including productivity and stock management.
Ensure healthy distributor inventories and timely replenishment.
Conduct monthly business reviews with distributors (MBR).
In-store execution: ensure product availability, planogram compliance, and coverage.
Monitor pricing, promotions, and competitor activity at store level.
Drive trade marketing programs, sampling, and visibility initiatives.
Prepare accurate sales forecasts, weekly updates, and market reports.
Analyze sales data and translate insights into actionable plans.

Skills

Sales planning

Distributor management

Negotiation

People management

Problem-solving

Education

Bachelor’s degree in Business/Marketing or related field

Tools

MS Excel

Power BI

Job description

Join F&N, a dynamic Asian conglomerate known for iconic brands like 100PLUS, F&N Fun Flavours, F&N SEASONS, OYOSHI, F&N Magnolia, FARMHOUSE, F&N ICE MOUNTAIN; Condensed and Evaporated Milk under F&N, TEAPOT, Gold Coin, Cap Junjung, IDEAL and CARNATION brands; as well as NONA brand of ketupat, sauces and the largest gummy candy producer in Malaysia with its flagship Lot 100 brand. Be a part of our growth journey in food and beverages. Bring your skills and shape the future of consumer goods with us!

What will you be doing?

Achieve monthly, quarterly, and annual sales, volume, and profitability targets.
Monitor area sales performance and take immediate action on gaps.
Develop and execute sales plans aligned with company objectives.
Manage distributor performance, including sales force productivity, stock management, and coverage.
Ensure healthy distributor inventory levels and timely replenishment.
Conduct monthly business reviews with distributors (MBR).

3. In-Store Execution & Trade Activation

Ensure product availability, distribution expansion, and planogram compliance.
Monitor pricing, promotions, and competitor activities at store level.
Drive trade marketing programs, sampling, and visibility initiatives.

4. Reporting & Analytics

Prepare accurate sales forecasts, weekly updates, and market reports.
Analyze sales data and translate insights into actionable plans.

What you bring?

Degree in Business, Marketing, or any related field.
At least 8 years of relevant experience in FMCG, retail, or distribution-driven industries.
Proven track record of achieving sales targets.
Strong people management, negotiation, and problem-solving skills.
Good proficiency in MS Excel/Power BI.
Ability to travel extensively within the assigned area.

What we offer?