Manager, Channel Marketing

Fraser & Neave Holdings Bhd (F&N); Shah Alam; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Health coverage

Medical insurance

Learning & development

Flexible work arrangements

Performance incentives

Job summary

Fraser & Neave Holdings Bhd (F&N) seeks an experienced Channel Planning & Category Management professional in Malaysia. You will lead channel-specific volume plans, collaborate with Brand and Sales teams, and drive shopper programs to achieve KPIs and ROI.

The role requires 7+ years in FMCG category management, strong data analytics, and excellent English communication. Flexible working arrangements are offered to support performance and growth.

Qualifications

• Bachelor’s Degree in Marketing, Business Studies, or other relevant fields.
• 7+ years of experience in Category Management and Channel Planning in FMCG.
• Strong analytical skills with ability to interpret data and identify trends.
• Excellent English communication and presentation skills.
• Proficient in MS Office Suite (Excel, PowerPoint, Word).

Responsibilities

• Lead and develop all channel-specific volume-building plans through shopper insights.
• Collaborate with Category Development & Brand teams to translate concepts into channel programs.
• Coordinate with Sales teams to activate shopper and customer programs.
• Monitor and analyze monthly and yearly sales for brands in the channel.
• Identify risks and opportunities through category and channel analysis, and plan actions.
• Manage channel trade expenses and ROI to justify investments.
• Prepare and lead Commercial Meetings and monthly reviews with HQ and Sales teams.
• Contribute to annual business planning with clear category & channel strategy.

Skills

Category Management

Channel Planning

FMCG experience

Analytical skills

English communication

Education

Bachelor’s Degree in Marketing

Business Studies

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Join F&N, a dynamic Asian conglomerate known for iconic brands like 100PLUS, F&N Fun Flavours, F&N SEASONS, OYOSHI, F&N Magnolia, FARMHOUSE, F&N ICE MOUNTAIN; Condensed and Evaporated Milk under F&N, TEAPOT, Gold Coin, Cap Junjung, IDEAL and CARNATION brands; as well as NONA brand of ketupat, sauces and the largest gummy candy producer in Malaysia with its flagship Lot 100 brand. Be a part of our growth journey in food and beverages. Bring your skills and shape the future of consumer goods with us!

What you'll be doing?

• Lead & develop all channel-specific volume-building plans through shopper insights to deliver set volume target and clear KPIs, including post-evaluation.
• Work with Category Development & Brand to translate Category & Brand Concept into Channel-specific Shopper Program in the respective channel.
• Work with Sales (Regional Trade Marketing, Regional Sales Manager, Key Account Managers) to develop an effective & efficient activation of Shopper & Customer Programs.
• Monitoring and understanding the MTD & YTD sales of respective brands within the channel.
• Identify risks and opportunities through category & channel analysis and develop plans to address these risks/opportunities.
• Manage channel trade expenses, ensuring tracking and usage within budget, & ensuring justifiable Return of Investment (ROI) for every investment.
• Plan and lead Commercial Meeting, Monthly Commercial Reviews in HQ and Monthly Operations Review with Sales Team.
• Provide insight and develop solid channel & shopper plans during Annual Business Planning with clear category & channel strategy.

What we're looking for?

• Bachelor’s Degree in Marketing, Business Studies, or other relevant fields.
• Strong experience in Category Management, Channel Planning & Development (FMCG industry preferred).
• At least 7 years of relevant working experience in total.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent English communication and presentation skills.
• Strong interpersonal skills and a demonstrated business acumen.

What we offer?

• Health & Wellness: Health care coverage designed for the mind and body.
• Comprehensive medical, insurance, or social security coverage.
• Engaging activities and recognition programs.
• Strong learning and development plans for your career growth.
• Flexible working arrangements.
• Attractive remuneration, great perks, and performance incentives.