Regional Omnichannel Brand Experience Lead

Randstad Malaysia; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Randstad Malaysia seeks a Consumer Experience Manager to lead omnichannel brand strategies across the regional hub. You will shape the consumer journey from awareness to purchase, coordinating campaigns, content, and partnerships across digital and e-commerce platforms.

The role requires a strategic planner with strong project management and a deep understanding of digital ecosystems, including English and Bahasa Malaysia communications. Mandarin is a plus for regional coordination.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
• Experience in digital marketing and social platforms with content creation and performance optimization.
• FMCG or social commerce exposure preferred.
• Ability to work independently and with cross-functional teams.
• Strong understanding of brand communications and consumer journey mapping.

Responsabilités

• Design omnichannel brand strategies aligning consumer journey with business goals.
• Lead end-to-end campaigns across digital, social, influencer, and e-commerce channels.
• Coordinate with internal teams and external agencies for flawless execution.
• Monitor and optimize brand performance across digital assets and CRM.
• Adapt to emerging digital and social trends for multi-market campaigns.

Connaissances

Digital marketing

Social media

Content creation

Campaign management

Project management

Brand communications

Consumer journey mapping

Regional digital ecosystems

English language

Bahasa Malaysia

Mandarin (advantage)

Formation

Bachelor or Master degree

Description du poste

Randstad Malaysia seeks a Consumer Experience Manager to lead omnichannel brand strategies across the regional hub. You will shape the consumer journey from awareness to purchase, coordinating campaigns, content, and partnerships across digital and e-commerce platforms.

The role requires a strategic planner with strong project management and a deep understanding of digital ecosystems, including English and Bahasa Malaysia communications. Mandarin is a plus for regional coordination.