Regional Senior Omnichannel Marketing Leader

Agensi Pekerjaan Asia Recruit Sdn Bhd; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Agensi Pekerjaan Asia Recruit Sdn Bhd is seeking a Regional Senior Executive Omnichannel Marketing (digital & offline) to plan, execute and optimise integrated campaigns across social media, websites and offline channels. You will manage social media, content calendars, copywriting and community engagement, while developing content for Facebook, Instagram, TikTok, LinkedIn and YouTube.

You will monitor ROI and KPIs, coordinate with creative agencies and influencers, and drive campaign

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years of experience in digital or offline marketing.
• Experience in digital marketing, social media, KOL, brand marketing, or campaign management.
• Strong written and verbal communication, copywriting, presentation and stakeholder management skills.
• Good understanding of social media analytics, campaign performance measurement and marketing ROI.

Responsabilités

• Plan, execute and optimise digital marketing campaigns across social media, websites and other digital platforms.
• Manage social media accounts, content calendars, copywriting, community engagement and digital communications.
• Develop engaging content for Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Monitor campaign performance, engagement, ROI and KPIs to identify opportunities for improvement.
• Coordinate with creative agencies, content creators and influencers to develop effective digital campaigns.
• Develop and execute marketing campaigns, seasonal promotions and brand awareness initiatives.
• Manage KOL and influencer collaborations, affiliate marketing activities and social media amplification.
• Maintain consistent brand messaging across digital channels and marketing materials.
• Identify market trends, consumer insights and opportunities to strengthen brand positioning.
• Plan and execute product launches, exhibitions, roadshows, pop‑ups, fairs, sponsorships and in‑store brand activations.
• Coordinate the production of marketing materials, promotional displays and point‑of‑sale materials.
• Manage external vendors, agencies, event organisers and production partners to ensure timely execution.
• Work with internal departments and external stakeholders to deliver campaigns within approved budgets and timelines.
• Support media engagement events and other brand‑related activities when required.
• Manage multiple marketing projects from planning through execution and evaluation.
• Track marketing expenditure, manage budgets and ensure effective resource allocation.
• Prepare campaign reports and analyse performance metrics to recommend improvements.
• Collaborate with cross‑functional and regional teams to align marketing initiatives with business objectives.

Connaissances

Digital marketing

Social media

Copywriting

Campaign management

Brand marketing

KOL / influencer

Analytics

Stakeholder management

ROI analysis

Presentation

Formation

Bachelor's degree in Marketing

Description du poste

Agensi Pekerjaan Asia Recruit Sdn Bhd is seeking a Regional Senior Executive Omnichannel Marketing (digital & offline) to plan, execute and optimise integrated campaigns across social media, websites and offline channels. You will manage social media, content calendars, copywriting and community engagement, while developing content for Facebook, Instagram, TikTok, LinkedIn and YouTube.

You will monitor ROI and KPIs, coordinate with creative agencies and influencers, and drive campaign