Consumer Experience Manager - FMCG Personal Care

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia seeks a Consumer Experience Manager to lead omnichannel brand strategies across the regional hub. You will shape the consumer journey from awareness to purchase, coordinating campaigns, content, and partnerships across digital and e-commerce platforms.

The role requires a strategic planner with strong project management and a deep understanding of digital ecosystems, including English and Bahasa Malaysia communications. Mandarin is a plus for regional coordination.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
• Experience in digital marketing and social platforms with content creation and performance optimization.
• FMCG or social commerce exposure preferred.
• Ability to work independently and with cross-functional teams.
• Strong understanding of brand communications and consumer journey mapping.

Responsibilities

• Design omnichannel brand strategies aligning consumer journey with business goals.
• Lead end-to-end campaigns across digital, social, influencer, and e-commerce channels.
• Coordinate with internal teams and external agencies for flawless execution.
• Monitor and optimize brand performance across digital assets and CRM.
• Adapt to emerging digital and social trends for multi-market campaigns.

Skills

Digital marketing

Social media

Content creation

Campaign management

Project management

Brand communications

Consumer journey mapping

Regional digital ecosystems

English language

Bahasa Malaysia

Mandarin (advantage)

Education

Bachelor or Master degree

Job description

About the Company
Our client is a premier global Fast-Moving Consumer Goods (FMCG) multinational, highly regarded for its extensive portfolio of personal care products. They are dedicated to delivering innovative everyday solutions and are actively expanding their regional marketing capabilities to stay ahead of consumer trends.

About the Role Stepping into the role of Consumer Experience Manager for the regional hub, you will champion the end-to-end brand journey across various consumer touchpoints. You will be instrumental in crafting an omnichannel strategy that guarantees a cohesive and engaging consumer experience from initial awareness through to final purchase. This position demands a strategic planner with strong project management capabilities and a profound understanding of digital, social, and e-commerce landscapes.

Key Responsibilities

• Design and execute comprehensive omnichannel brand strategies, mapping out the entire consumer journey (Awareness, Consideration, Purchase, Loyalty) to align with business objectives.

• Spearhead the end-to-end delivery of integrated campaigns, overseeing content generation for digital and social media platforms, influencer partnerships, and e-commerce channels.

• Drive meticulous project management, coordinating seamlessly with internal cross-functional teams and external partners, including media, creative, and P.R. agencies, to guarantee best-in-class execution.

• Monitor, evaluate, and optimize brand performance across all owned digital assets, including corporate websites, SEM/SEO, and CRM platforms.

• Adapt swiftly to emerging digital and social trends to ensure campaigns remain highly relevant in a dynamic, multi-market environment.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.

• Demonstrated experience in digital marketing and social media platforms (such as TikTok, Meta, XHS), with strong capabilities in content creation and performance optimization.

• Prior background in the FMCG sector or social commerce-driven industries is highly preferred.

• Proven ability to work independently and collaboratively across diverse stakeholder groups, including Brand, Media, Sales, and external agency partners.

• Deep understanding of brand communications, consumer journey mapping, and regional digital ecosystems.

• High agility and resilience to thrive in a fast-paced, multi-market organization.

• Excellent verbal and written communication skills in English and Bahasa Malaysia; proficiency in Mandarin is a distinct advantage for regional communication.

• Outstanding presentation and articulation skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree