Regional Growth Marketing Manager

Igloo; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Igloo, a Southeast Asia insurtech operating system, seeks a Regional Growth Marketing Manager to drive enterprise-grade growth and marketing strategy across Tech Solutions, B2B2C partnerships, and B2C lines. This role combines strong B2B fundamentals with modern growth and digital expertise.

You will architect and scale regional programs that support partnership ecosystems, enterprise sales pipelines, and multi-market expansion, thriving in structured yet agile environments.

Qualifications

• 6–8+ years of experience in B2B marketing, growth, and product marketing.
• Proven track record leading enterprise B2B campaigns.
• Experience bridging multinational and startup environments.
• Strong data-driven decision making.
• Leadership and cross-functional collaboration.

Responsibilities

• Develop and execute regional growth marketing roadmap with KPIs.
• Lead B2B demand generation for enterprise partnerships.
• Oversee SEO, paid media, CRM, and lifecycle marketing.
• Collaborate with product and sales on go-to-market.
• Build reporting and governance for regional programs.
• Align stakeholders across product, sales and country teams.

Skills

B2B marketing

Growth marketing

Digital marketing

Product marketing

Leadership

Stakeholder mgmt

Job description

About Igloo

Igloo is the operating system for insurance in Southeast Asia. Headquartered in Singapore with operations across Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and technology centres in China and India, Igloo provides the AI-powered infrastructure that enables insurers and consumer platforms to build, distribute, and manage insurance products digitally.

The company’s proprietary tech stack processes over 80 million policies per month and automates the full insurance value chain, from product configuration and underwriting to claims adjudication and financial reconciliation. Through Igloo Tech Solutions, the company licenses its modular technology solutions to insurers and enterprises, compressing product launch cycles from months to days.

With 1.6 billion cumulative policies facilitated, partnerships with Shopee, Lazada, Tokopedia, GCash, Telkomsel, and 100+ commercial and insurer partners Igloo is building the operating system for the future of insurance.

Igloo has raised over US$100 million in funding from investors, including Eurazeo, Openspace Ventures, Tokio Marine, Cathay Innovation, and BlueOrchard. The company has been named Insurtech of the Year at the Asia Fintech Awards in 2023 and 2024, and won twin Insurance Asia Awards in 2025.

About the role

Igloo is hiring a Regional Growth Marketing Manager to lead enterprise-grade growth and marketing strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role is designed for a senior marketing manager who combines strong B2B marketing fundamentals with modern growth and digital expertise.

You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi-market expansion. This role requires someone comfortable operating in structured, cross-functional environments while bringing the agility in mindset, process and worflows needed to succeed in a fast-growing insurtech company.

Job Description

Regional Growth Strategy & Execution

• Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies
• Build structured annual and quarterly marketing plans with clear KPIs tied to pipeline, revenue, and market expansion
• Partner with regional leadership to prioritize investments and allocate resources effectively

Enterprise Demand Generation

• Lead B2B demand generation programs that drive qualified pipeline for enterprise partnerships and platform solutions
• Design integrated campaigns across digital, content, events, and partnerships to support long sales cycles
• Implement account-based marketing (ABM) strategies for strategic partners and enterprise clients

Digital & Performance Excellence

• Oversee SEO and performance marketing strategies with a focus on scalable acquisition and measurable ROI
• Establish CRM and lifecycle marketing frameworks that support lead nurturing and retention
• Drive consistent optimization of channel performance through data-led experimentation

Product & Go-To-Market Leadership

• Collaborate with product and commercial teams to shape positioning, messaging, and go-to-market strategies
• Lead regional product launches and enable sales teams with marketing assets and tools
• Ensure consistent brand and messaging alignment across markets

Analytics, Governance & Operations

• Build robust reporting frameworks and dashboards to track marketing effectiveness
• Establish marketing processes and governance standards suitable for a regional enterprise environment
• Use data and insights to guide strategic decisions and performance improvements

Leadership & Cross-Functional Collaboration

• Align multiple stakeholders across product, sales, and country teams

• Lead agencies and cross-market collaborators to deliver high-quality execution

• Mentor team members and foster a high-performance marketing culture

• 6–8+ years of experience across B2B marketing, growth marketing, digital marketing, and product marketing

• Proven track record running successful enterprise B2B marketing campaigns in high-growth environments

• Experience working in both multinational corporations and startups, with the ability to bridge structured processes and agile execution

• Deep expertise in demand generation, SEO, performance marketing, CRM, and product marketing

• Strong data and analytical skills, with experience using metrics to drive strategic decisions

• Demonstrated leadership skills and the ability to set priorities across complex regional initiatives

• Excellent stakeholder management and communication skills

• Critical thinker with a strong growth mindset

• Self-starter with hands‑on execution experience