Growth Marketing Manager

Monroe Consulting Group; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Monroe Consulting Group, a specialised executive recruitment firm, partners with a technology organisation to hire a Growth Marketing Manager based in Kuala Lumpur. The role drives growth across channels, leveraging AI tools and automation to optimise acquisition, engagement, and conversions.

The ideal candidate has 4–8 years in growth marketing within SaaS/tech environments, with hands-on experience in marketing tech platforms and analytics.

Qualifications

• 4–8 years of experience in Growth Marketing or related fields.
• Experience in SaaS, MarTech, AdTech, or fast-growth digital businesses preferred.
• Experience in regional or multi-market environments is advantageous.

Responsibilities

• Develop and execute growth initiatives across digital channels including LinkedIn, Meta, Google, TikTok, and email.
• Design multi-channel funnels to improve lead gen, conversion, retention, and engagement.
• Leverage AI tools to enhance productivity, personalization, and campaign execution.
• Map customer journeys and optimise funnels with data-driven insights.
• Track, analyse, and report on growth metrics and ROI; experiment to improve performance.

Skills

Growth marketing

Data-driven decisions

Strategic thinking

Stakeholder management

Independent worker

Curiosity about AI

Tools

CRM systems

HubSpot

Zapier

Make

n8n

Job description

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Information Technology industry to hire a Growth Marketing Manager. This opportunity is based in Kuala Lumpur.

Position Overview

The Growth Marketing Manager is responsible for designing, executing, and optimising growth marketing initiatives across multiple channels while leveraging AI tools, automation, and innovative workflows to improve marketing effectiveness and business outcomes. This role plays a critical part in accelerating customer acquisition, increasing engagement, improving conversion performance, and supporting the organisation's growth as it expands its technology-enabled offerings.

Key Responsibilities

1. Growth Strategy & Campaign Execution

• Develop and execute growth marketing initiatives across digital channels including LinkedIn, Meta, Google, TikTok, email, and emerging platforms.
• Design and optimise multi-channel customer acquisition and engagement funnels.
• Identify opportunities to improve lead generation, conversion, retention, and customer engagement performance.
• Monitor campaign effectiveness and continuously drive optimisation through experimentation and data analysis.

2. AI-Powered Marketing

• Leverage AI tools to improve marketing productivity, personalisation, content generation, research, reporting, and campaign execution.
• Build and optimise AI-driven workflows that streamline marketing operations and customer journeys.
• Explore new AI platforms, automation tools, and agentic frameworks that can improve marketing performance and efficiency.
• Stay current on emerging trends in AI, marketing technology, and automation.

3. Funnel & Customer Journey Optimisation

• Map and improve customer journeys across multiple touch points.
• Conduct conversion funnel analysis and recommend improvements.
• Develop segmentation and personalisation strategies to improve engagement and conversion rates.
• Work closely with internal stakeholders to identify growth opportunities throughout the customer life cycle.

4. Analytic & Performance Management

• Track, analyse, and report on key growth metrics.
• Translate campaign data into actionable insights and recommendations.
• Establish performance benchmarks and continuously improve ROI across marketing initiatives.
• Measure the commercial impact of marketing programmes through clear reporting and attribution.

5. Innovation & Experimentation

• Test new marketing channels, technologies, and AI-enabled approaches.
• Develop creative growth experiments that support business objectives.
• Contribute to the evolution of the company's AI-enabled service offerings and products.

Key Requirements

Qualifications & Experience

• 4-8 years of experience in Growth Marketing, Demand Generation, Life cycle Marketing, Revenue Marketing, Marketing Automation, or related fields.
• Experience within SaaS, MarTech, AdTech, technology start-ups, or high-growth digital businesses is preferred.
• Experience working in regional or multi-market environments is advantageous.

Technical / Functional Expertise

• Strong understanding of marketing funnels, customer acquisition, customer journeys, and conversion optimisation.
• Experience executing campaigns across digital marketing channels.
• Hands-on experience with marketing technology platforms, CRM systems, and automation tools.
• Strong analytical mindset with the ability to make data-driven decisions.
• Exposure to AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar platforms is preferred.
• Experience with automation platforms such as Zapier, Make, n8n, HubSpot, or equivalent tools is preferred.
• Familiarity with growth experimentation frameworks and performance marketing principles.
• Experience leveraging AI tools for marketing productivity, personalisation, content generation, research, reporting, and campaign execution.
• Experience tracking, analysing, and reporting marketing performance metrics and ROI.

Soft Skills & Leadership Competencies

• Excellent communication and stakeholder management skills.
• Strong commercial awareness with the ability to focus on measurable business outcomes.
• Ability to think strategically while remaining hands-on in execution.
• Strong problem-solving and analytical capabilities.
• Naturally curious about AI and emerging technologies.
• Ability to work independently and contribute to business strategy.
• Comfortable working in a fast-paced, high-growth environment.
• Adaptable, innovative, and willing to experiment with new ideas and technologies.
• Strong collaboration skills with the ability to work effectively across multiple teams and stakeholders.