Property Director

Richmond Asia Group; Kuala Lumpur; Presencial; MYR 240.000 - 480.000; Jornada completa

Descripción de la vacante

Richmond Asia Group is seeking a highly strategic Property Director to lead the Branding & Marketing function and drive growth. The role goes beyond marketing to shape direction, strengthen teams, and deliver measurable commercial outcomes, owning market positioning, branding, project marketing, digital campaigns, asset marketing, and sales strategy.

Working with senior management, you will translate business objectives into an executable marketing plan, set roadmaps, coach leaders, and ensure

Formación

• Proven track record leading Sales & Marketing teams.
• Ability to translate business objectives into a clear marketing strategy.
• Strong brand positioning, project marketing, and digital marketing experience.
• Capable of influencing senior management and stakeholders.

Responsabilidades

• Set overall Sales & Marketing direction and priorities.
• Develop roadmaps with objectives, KPIs, and targets.
• Evaluate market conditions and industry trends to refine strategy.
• Lead strategy through execution with measurable results.
• Establish performance management with regular reviews.
• Provide leadership, coaching, and direction to heads and teams.
• Develop corporate brand and market positioning for projects and assets.
• Set digital marketing and customer engagement strategy.
• Align marketing activities with sales targets and revenue objectives.

Conocimientos

Strategic thinking

Leadership

Marketing strategy

Brand management

Commercial acumen

Stakeholder management

Communication skills

Descripción del empleo

We are seeking a highly strategic, commercially driven, and transformational Property Director to lead the company's Branding & Marketing function and drive the next phase of its growth. This role is not limited to overseeing marketing activities. The successful candidate will be expected to establish a clear strategic direction, strengthen team capabilities, improve accountability, and drive the team towards measurable commercial outcomes. The Director will take ownership of the company's overall market positioning, corporate branding, project marketing, digital marketing, asset marketing, brand promotion, and sales strategy. Working closely with senior management, the role will translate the company's business objectives into a clear and executable Marketing strategy.

Key responsibilities

Set the overall Sales & Marketing direction and strategic priorities, translating business objectives into clear marketing and sales strategies, priorities, and action plans

Establish a clear roadmap for the Sales & Marketing team and set annual and quarterly objectives, priorities, KPIs, and performance targets

Continuously evaluate market conditions, customer behaviour, competitors, and industry trends to refine the company's strategy

Lead the team from strategy through to execution, ensuring plans are converted into measurable results

Establish a strong performance management framework with regular reviews of targets, KPIs, pipeline, campaigns, and commercial outcomes

Provide strong leadership, coaching, mentoring, and direction to department heads and team members

Lead the development and strengthening of the company's corporate brand and market positioning

Develop and lead marketing strategies for the company's projects, properties, assets, and commercial offerings

Set the strategic direction for the company's digital marketing and customer engagement activities

Work closely with the sales function to align marketing activities with sales targets and revenue objectives

About you

Proven track record of leading and transforming Sales & Marketing teams

Comfortable assessing an existing organisation and making difficult decisions regarding structure, people, roles, and priorities

Ability to set direction and bring a team together behind a common vision

Commercially minded and understand how branding and marketing contribute to business growth and revenue

Strong people leader who can inspire, challenge, coach, and hold teams accountable

Decisive, hands-on, and comfortable operating in a fast-changing environment

Strong strategic thinking combined with the ability to drive execution

Capable of challenging the status quo and implementing new processes, systems, and ways of working

Demonstrate strong stakeholder management and the ability to influence senior management

Excellent communication, presentation, negotiation, and leadership skills